Behind The Scenes With Demi Moore for Ann Taylor's Fall 2011 Advertising Campaign

Ann Taylor announces world-renowned actress Demi Moore as the face of the brand's Fall 2011 advertising campaign, debuting in September magazines. Shot by famed fashion photographer Patrick Demarchelier, the Fall 2011 campaign captures the true essence of the new Ann Taylor, celebrating modern women of substance and style. Photographed atop the Rockefeller Center Gardens in New York City, the ads feature Moore wearing her favorite looks from the Fall collection, including a mix of timeless, iconic styles with the brand's newest fall fashion pieces.