Google Opens The ChromeZone Store In London

Google opens their first retail shop in the UK, The "Chromezone". The store is located inside PC World at Tottenham Court Road in London. The "Chromezone" offers Google's Chromebook, giving consumers a hands on experience of the Samsung Chromebook.

Arvind Desikan, Head of consumer marketing for Google UK, said that 80% of laptop sales are in-store, not online.

"It is our first foray into physical retail," he told The Evening Standard. "This is a new channel for us and it's still very, very early days. It's something Google is going to play with and see where it leads."

"We found anecdotally that when people tried the device and played with it, that made a huge difference to their understanding of what the Chromebook is all about," he added. "People will be able to go in and have a play with the devices. We want to see whether people understand what this device is all about and monitor their reaction when they try it out."
Below, Google's first promo intro to the ChromeBook laptop.