Looking smiley, relaxed and girl next door sexy - Miranda Kerr cuts a coy figure in front of the camera for a new ad campaign.
But then the snapper is none other than her husband, The Three Musketeers actor Orlando Bloom. The inseparable pair, who are parents to a son Flynn, teamed up for a candid photoshoot.
And clearly she felt so relaxed enough in front of the camera that she shed her top for her husband.
A sign of the economic downturn, perhaps, or a new breed of creative modelling - whatever the motivations behind Rag & Bone's new self-shot campaign, the results are a candid set of shots showing models looking natural, fresh and as stunning as ever.
The denim label's DIY Project has seen a group of top models being given a pile of the designer rags and a camera - and free reign besides: 'Welcome to the D.I.Y project, where our favourite girls get into our jeans.
'No stylist, no hair and make-up, no lighting. Just a girl and her camera, and Rag & Bone.'
The latest subject of the makeshift campaign is Australian model Miranda Kerr, who has been captured in film by husband Orlando Bloom and fellow model and friend, Lily Aldridge.
28-year-old Kerr and Aldridge modelled together for Victoria's Secret, and stepping behind the lens seems to come naturally to the underwear model, also a star of the campaign.
It's not the first time 34-year-old movie star Bloom, best known for his swashbuckling role in the Pirates of the Caribbean films, has tried his hand behind the lens.
The couple famously published a picture taken by the actor of his wife and newborn after the birth of their baby Flynn in January.
According to New York magazine, the majority of the shots of Kerr were captured by her husband - while several in the series were shot in New York - presumably the images without the ocean backdrops - by Aldridge.
Carefree, bare-faced and relaxed, the new mother models the 'Kensington' jeans and other designs from the high-end New York-based label.
In one, Kerr, naked but for her blue jeans, turns coyly to the camera, her ruffled hair a mess, while in another, she leans against a sea railing, her T-shirt pulled up to expose her perfectly flat stomach.
The brains behind the brand, Marcus Wainwright and David Neville, tested the waters earlier this year, entrusting models Edita Vilkeviciute, Sasha Pivovarova, Abbey Lee Kershaw, Karolina Kurkova, Carolyn Murphy and Kerr's photographer, Lily Aldridge, with cameras before handing the baton to Kerr.
While Kerr's DIY products showcase two noticeably different photography styles, other sets have loose themes running through their playful stories.
Speaking about the first set of photos - starring Miss Kurkova, Wainwright said: 'We have always been very inspired by the girls who do the show,' according to Ology.com.
'Rather than do what every other brand does and have a high-end photographer take very polished shots, we thought, "Let's flip it on its head to get the girls to take over." We wanted it to be very real.'
We're not sure whether there was an 'include water' edict given to the team of roving models and their various amateur photographers but all of the girls are pictured on the beach, or, in the case of Abbey Lee Kershaw, in a less-than-glamorous bathtub.
Murphy is pictured with her dog in one unplanned scene - her designer jeans far from the country life she seems to be embodying.
In another, Kurkova stands in a sun-drenched cobbled street in what might be an image from a family photo album.
Other Projects are perhaps more contrived, from Kershaw's domestic bathroom shoot to Vilkeviciute's almost impossibly perfect knee-deep paddling pose in what appears to be the Mediterranean.
With sun glare, over-exposure, blurry focus and movement adding a home-made peculiarity to the images, the campaign looks and feels anything but stylised - and, ironically, perhaps, as professional and desirable as ever.