New JELL-O Jiggle-It App | That's Right Even Jell-O has an App

New Jell-O Jiggle-It App created by the ad agency Crispin, Porter + Bogusky, uses an audio analyzer to detect a song’s beats per minute and energy level. You can pick any song in your iTunes library and this JELL-O cube will jiggle right with the beat.
CP+B enlisted the services of choreographer Troy Kirby on getting the moves down right for the app which is available for iPad and iPhone.
The Nitty Gritty: The JELL-O Jiggle-It app uses an original audio analyzer to detect a song’s BPM (beats per minute) along with its energy level throughout the track. The cube then pulls moves based strictly on those levels and the determined BPM—guaranteeing no dance is ever exactly alike. All the moves were designed in collaboration with a professional choreographer, and most can be triggered by a simple swipe gesture. The app also uses a cutting-edge, 3D engine to create the JELL-O cube’s authentic texture.