Rohan Blair-Mangat’s latest piece for Adidas was shot over 3 days in the lead up to, and during a concert in front of 12,000 people featuring Snoop Dogg and Gorillaz Sound System in Fortaleza, Brazil. The spot is a clever blend of lifestyle film and commercial, focusing on Pauli "The PSM" who is the enigmatic drummer for The Gorillaz, as well as an ‘influencer’ for Adidas.
Music and Song is by Swindle, "Do The Jazz"
Adidas Originals “I Am The PSM” Credits:
Client: Adidas Originals
Title: I Am The PSM
Production Co: Stink
Director: Rohan Blair-Mangat
Producer: Tom Birmingham
Exec Producer: Edward Grann
Production Manager: Lea Campos
D.O.P: Rohan Blair-Mangat
Editor: Sam Ostrove @ Cut & Run
Post: Diego Vazquez Lozano @ Realise Studio