The Saks Fifth Avenue Snowflake & the Bubble projection show is bigger and even more spectacular for 2011. The 3D Projection mapping show runs every night for 5 hours, from Nov 21st till Jan 6th. Making it the longest outdoor Video mapping experience in the world.
This year, the activity was quite unique in that shoppers could scan QR codes on the windows of Saks which saw them redirected to a mobile site where they could watch the projection and find out about Saks. Our team worked very closely with the visual display team at Saks who worked on the windows to incorporate characters/elements of the windows into the projection, such as the yetti on the top of the building and the pipes that come out of the windows. The giant clock is a permanent feature – unusual for a video-mapping projection – counting down the time until the next projection. The projection runs from November 21st until January 6th, 5pm to 10pm.
Credits:
Advertising Agency: Iris, USA