BP Gulf Coast Update - Our Ongoing Commitment TV Ad

A new ad campaign from BP that will begin airing today, "BP Gulf Coast Update - Our Ongoing Commitment," is the first commercial we've seen from BP since 2010. Their newest spot is a progress report of the cleanup in the Gulf Coast region after the Deepwater Horizon disaster in the spring of 2010.

The first in a series of TV spots features Iris Cross from New Orleans, a 29-year veteran of BP who, among other things, reports that all Gulf beaches and waters are open.

As BP shifts it's efforts from clean up into into an environmental-restoration and research phase Geoff Morrell, BP America's VP-communications said: "We made a commitment not only to restore the Gulf but also to keep the American people informed of that effort. We've made significant strides over the past year and believe it's a good time to provide a progress report to the nation."

What do you think of the new ad from BP?