McDonald’s "The Package"

I just love this new commercial for McDonald's entitled "Package", created by DDB Germany. This little guy smartens up after having all his McDonald's lunch eaten up by bullies in the park by disguising his cherished McD's with a Burger King bag...cute.
Credits:
Advertising Agency: DDB, Berlin, Germany
Advertising Agency: Heye & Partner, Berlin, Germany
Chief Creative Officer: Eric Schoeffler, Mathias Jahn
Executive Creative Director: Bastian Meneses von Arnim, Markus Lange
Copywriter: Res Matthys
Production Company: Hager Moss, München
Film Director: Sven Lützenkirchen
Production Company Producer: Frances Rehn, Steff Schröder
Agency Producer: Sascha Driesang
Account Manager: André Musalf
Planning: Thilo Ritz
Cameraman: Sven Lützenkirchen
Cameraman, Assistance: Nicole Müller
Post Production: Philipp Bartel, Julia Eberl, Julia Dobler
Sound Design: Stephan Moritz, Robert Dreiseitl
Light Design: Tim Harlinghausen
Media: Björn Deuter, Mareen Naupert
Project Manager: Tina Bockeloh
Editor: Sven Lützenkirchen