Louis Vuitton pays tribute to The Greatest - Muhammad Ali with the digital experience The Greatest Words. The brands first ever web film campaign, features Yasiin Bey (Mos Def) reciting two poetic speeches made famous by Ali.
To convey this message of self-discovery and exploration, the House has captured the journeys of some of the world's most extraordinary personalities.
A unique journey goes beyond destination.
It is about courage, inspiration, dream, life.
This journey is about a man who stood up for the ideals he believed in, a man whose victories but also defeats left a mark on the world, a man whose incisive words reached billions and still echo today.
A man named Muhammad Ali.
Spoken Word Artist Yasiin Bey and calligrapher Niels Shoe Meulman revisit the words of Mohammad Ali and the infamous "Dream".
Credits:
Created by the ad agency Ogilvy, Paris.