Carmelo Anthony hires a team of "extra Melos" to wear all his Approved Foot Locker gear at the same time in the new Foot Locker TV ad. The Tear Away commercial featuring James Harden and Russell Westbrook with the mustard is below.
James Harden likes to keep his Approved Foot Locker gear fresh. Russell Westbrook tests the limits of that dedication. So he always wears more than one. The Beard wins. Approved.
The third commercial entitled "Yacht" features Westbrook, Harden, Love and even Chris Bosh is the best of the Foot Locker ads.
Russell Westbrook, James Harden and Kevin Love are sporting new Foot Locker Approved gear. There's no way they're getting it wet. Chris Bosh wants to see how far they'll go.
And finally, here is a quick behind the scenes video of the four NBA stars from the making of the "Approved" spot.
Credits:
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Senior Creative Directors: Chris Beresford-Hill, Dan Lucey
Associate Creative Director / Copywriter: Alex Taylor
Associate Creative Director / Art Director: Jason Stefanik
Executive Producer: Anthony Curti
Assistant Producer: Lawrence Chen
Music Producer: Melisa Cheste
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| Foot Locker Approved | Behind The Scenes |