A new print ad campaign for the automotive giant Ford makes fun of the everyday minivan man, and suggests they "Don't Be The Minivan Guy." Ford appears to be implying that if you drive the new sporty Ford S-Max Minivan you'll be cool. Correct me if I'm wrong but, isn't the S-Max still a minivan?
Advertising Agency: BBR Saatchi & Saatchi, Israel
Agency CEO: Yossi Lubaton
Deputy Agency ECD: Yoram Levi
Chief Creative Officer: Nadav Pressman
Creative Director: Eran Nir
Copywriter: Ronen Levin
Art Director: Kamil Mekhti
Account group head: Nir Federbush
Account supervisor: Yogev Weiss
Account executive: Aiv Mishan
VP Planning: Gilly Sasson
Planner: Gilad Kremer
Photoshop: Yaniv Shahar
VP Production: Dorit Gvili
Producer: Bosmat Marmarely