The new ad for Norfolk Southern: "City of Possibilities," showcases the transformative power freight shipping. Using a balance of cutting-edge visual effects and whimsical charm, the spot seamlessly blends mesmerizing CGI characters into a live action world. The ad features a young boy playing with his model train set before going to bed, once asleep the toy train and the rest of toys come to life transforming his bedroom into a whimsical paradise...awesome ad, makes feel like a kid again.
Below, a look behind the scenes at what went into the process of creating the epic Live-Action/CGI commercial.
Credits:
Produced, designed and directed entirely by The Mill, NY
Ad Agency: RP3, Maryland.