So how do test a new app in today's modern world? Well, in the case of Hotels dot Com Extreme Booking campaign you head to Pamplona, Spain and have Señor Andy Bell book his hotel while running with the bulls.
Running with the bulls is an adventure. Doing it while attempting to book a hotel with the Hotels.com mobile app? Extreme.
The running with bulls is the second by ad agency Y&R for Hotels.com, the first Extreme Booking was a skydiving adventure (below) where a Mr. JT Holmes went skydiving in Lake Tahoe and successfully booked a hotel room on with his mobile app before he landed.
Credits:
Created by the Ad Agency: Young & Rubicam, Chicago.