Macy’s debuts a series of comedic shorts/ads highlighting its iconic brand, the campaigns entitled "What's In Store" premiers its fall brand television spots in sitcom-style. The hilarious situations that befall new Macy’s Herald Square store manager, Harold, as he collides with the many stars such as: Justin Bieber, Sean ‘Diddy’ Combs, Martha Stewart, Taylor Swift, Donald Trump, Carlos Santana and of course everyone's favorite TV mom Florence Henderson.
Ad Agency: JWT New York
Executive Creative Director: Ben James
Creative Director: Donnell Johnson
Art Directors: Chad Baker, Raihana Halim
Copywriters: Justine Cotter, Justin Chen
Planner: Jonathan Fletcher
Head of Production: Sergio Lopez
Executive Producer: Robin Feldman
Senior Producers: Holly Otto, Andrea Curtin
Associate Producer: Loretta Rae
Director of Music: Paul Greco
Account Team: Claire Capeci (Business Director), James Cuff (Account Director), Kate Reaves (Account Manager)
Project Manager: Joanna Milidakis
Chief Creative Officer, North America: Jeff Benjamin
Co-Chief Creative Officers, New York: Matt MacDonald, Ryan Kutscher
Client Team: Joe Feczko, SVP Innovation, Integration & Broadcast, Macy’s and Betsy Spence, VP Marketing Integration, Macy’s
Director: Hank Perlman
Production Company: Hungry Man
Post-Production: Framestore
Editing House: Cut + Run
Music House: Amber Music for “Dream”
Publisher & Master for “Sitcom”:60 (Song – “Sh-Boom”): Warner/Chappell