Duracell proves the importance of the power inside by telling the story of all-pro linebacker Patrick Willis in a new web film promo. His personal journey to the pinnacle of the NFL required the ability to power through obstacles and a steadfast and unwavering belief in himself. His story is remarkable and inspiring and further proof that with the right stuff inside, great things are possible. #TrustYourPower
I've had a number of people ask about the music in this commercial, it is the work of composer Adam Taylor.
I've had a number of people ask about the music in this commercial, it is the work of composer Adam Taylor.
Advertising Agency: Saatchi & Saatchi, New York
CCO: Con Williamson
Creative Director: Justin Ebert, Alex Lea, Peter Smith
Art Director: Nate Ripp
Director: Eliot Rausch
Agency Producer: Peter Feldman
Production Company: Uber Content
Director: Eliot Rausch
EP: Preston Lee, Phyllis Koenig, Steve Wi
Director of Photography: Ed David
Editorial: Rock, Paper, Scissors
Composer: Adam Taylor