With the NHL players strike looming this new commercial "This is Our Game" for the EA Sports NHL 13 game might be the only hockey we'll be getting for awhile. The extended cut above was created by the ad agency Heat, and gives us a awesome look at why fans love the game so much.
Advertising Agency: Heat, USA
Executive Creative Director: Steve Stone
Creative Director: Warren Cockrel
Associate Creative Director: Anna Rowland
Senior Art Director: Mark Potoka
Senior Copywriter: Ben Salsky
Executive Content Producer: Brian Coate
Content Producer: Anna Askew
Assistant Account Manager: Lauren Peck
TV Production Company: Supply & Demand Integrated
Director: Josh Taft
Director of Photography: Don Davis
Production Designer: John Hammer
Executive Producer: Kira Carstensen
Line Producer: Josh Porter
Editorial Company: Arcade
Editor: Kim Bica
Assistant Editor: Kelly Henson
Executive Producer: Nicole Visram
Producer: Denice Hutton
Conform / Visual Effects: Ntropic
Creative Director: Nathan Robinson
Flame Artists: Nathan Robinson, Matt Tremaglio, Jesse Boots, MB Emigh Producer: Fawn Fletcher
Head of Production: Melissa Warhaftig
Color: Company 3
Producer: Denise Brown
Colorist: David Hussey
Recording Studios: Beacon Street Studios
Mix / Sound Design Engineer: Paul Hurtubise
Producers: Caitlin Rocklen, Leslie DiLullo
Music Composition: Beacon Street Studios
Sing Title: "Askher"