Lenovo introduces the new IdeaPad Yoga tablet, I mean laptop actually it's a combination of the two with a thrilling web film promo "The Pursuit". This is huge, how big you ask...Chief Marketing Officer David Roman says this is "the single biggest marketing launch we've ever done". The commercial (directors full length cut is above) was filmed in Hungary and it has a very James Bond like feel to it as our girl is on the move with her IdeaPad Yoga tablet/laptop.
Her Mission: Find the Yoga, uncover the code, make the switch. But with the opposition in hot pursuit her skills and the dynamic moves of the Yoga will be put to the test.
Advertising Agency: Saatchi & Saatchi, New York
Executive Creative Director: Brian Carley
Directed by: Martin Campbell
Music: An original score by artist Aeph.