A new campaign entitled "A Baker’s Dozen" is launching in Ted Baker stores worldwide on Thursday 18th October 2012, (Ted Baker is a global Men's and Women's fashion brand). The campaign consists of 13 illustrations of artwork, commissioned by Ted alongside the prestigious Association of Illustrators. Each print depicts just one of the things that makes Britain great, including fish & chips, village fates, gardening and the full English breakfast. Each print is one of only 1000, and each has been personally signed and numbered by the artist and will be available to a few fortunate customers. The campaign will also have a web film of the making of A Baker’s Dozen which will be available here to view on the 16th of October. And, yes fellow Torontonians, Ted Baker is opening their first store in Yorkdale Shopping Center very soon I'm told!
PRESS RELEASE
TED BAKER COMMISSIONS THE PERFECT BAKER’S DOZEN
Amongst the themes represented are fish and chips, drinking tea, village fetes and gardening; all of Ted’s favorite pastimes. The beautiful personally signed prints will be gifted to Ted enthusiasts worldwide who spend over $250 on the new Fall 2012 collections from October 18, 2012. Purchasers will need to be quick; each signed and numbered image is part of a print run of just 1000 to be distributed worldwide. ‘A Baker’s Dozen’ is comprised of thirteen prints, with a fourteenth mini print created for online purchases only.
Ted has captured the exciting illustration process on film, from the conception of an idea, through to the artists hard at work, and finally to the printing and signing of the pieces. This unique behind-the-scenes film will be available to view at www.tedbaker-london.com
About Ted Baker London:
Established in 1988, Ted Baker London has grown from its humble roots as a shirt specialist in Glasgow, to a global lifestyle brand with over 200 locations in Europe, the U.S., Australia, Middle East, Far East and Southeast Asia. No ordinary designer label, Ted Baker offers menswear, womens wear, accessories (and everything in between), and is renowned for its quality and distinctive use of pattern and colour. The brand’s unconventional approach to fashion, irreverent sense of humour and, above all, unswerving attention to detail appeals to style-conscious men and women who trust Ted to deliver that certain something... a little out of the ordinary. www.tedbaker-london.com
The Association of Illustrators:
The Association of Illustrators (AOI) is a non-profit trade association with a membership that includes freelance illustrators, agents, clients, students and colleges. Established in 1973, it is the leading body to represent illustrators in the UK and also campaigns for illustrators’ rights, continually working to increase the professional standing of illustrators, commercially and artistically. The AOI works to improve contract content and contracting practice extended to illustrators by commissioners. It publishes a quarterly magazine, ‘Varoom!’ and produces the annual ‘Images’ competition and touring exhibition, now in its 36th year, which celebrates the best in contemporary British illustration.