New print ads for the popular hot sauce "Tabasco" from the South African ad agency: Ogilvy Johannesburg. What is Tabasco trying to tell us with these print ads? Tabasco sauce adds a hot spice to food, you could even call it explosive. Sadly though, the creative minds behind these aren't very original, this idea has been done over and over. Scroll down to the bottom to see the creative TV spot that was done for Premium Plus Kraft Crackers Canada titled "Firework".
Credit where credit is due:Advertising Agency: Ogilvy Johannesburg, South Africa. Creative Director: Jonathan Beggs. Art Director: Mike Martin. Copywriter: Alison Hingle. Photographer: Michael Lewis. Retoucher: Rob Frew. Published: April 2008.
Now this is the original genius behind the exploding food idea in advertising. Ad created by the Advertising Agency: Sharpe Blackmore Euro RSCG for Kraft Canada "Premium Crackers" called "Fireworks". Premium-plus-kraft-canada-fireworks