DORITOS REVEALS SIX CONSUMER-CREATED COMMERCIALS VYING FOR $5 MILLION AND AIR TIME DURING SUPER BOWL XLIV
Video & Stills for Download
Fans Nationwide to Determine Which Winning Spots Will Go Head to Head with the Pros
DOWNLOADABLE VIDEO AND STILLS AT:
http://www.magicbulletmedia.com/MNR/DoritosSuperBowl
The Doritos brand has revealed six finalists selected from more than 4,000 entries in the fourth annual Doritos "Crash the Super Bowl" challenge, where the stakes this year are bigger and bolder than ever. Contestants are not only competing to have their self-made Doritos commercials aired during the Super Bowl XLIV broadcast, they are shooting to make history by beating the ad pros and garnering the top three spots in USA TODAY's annual Ad Meter. If they can do it, Doritos will award the winners a shared $5 million cash prize. Online consumer voting will determine which three of the six finalists will air as Doritos' Super Bowl commercials during the big game on February 7, 2010. Fans in the U.S. can now vote for their favorite finalist once a day at www.crashthesuperbowl.com between January 5 and 31, 2010. In addition, Doritos is giving online voters a chance to get in on the action by giving away a pair of Super Bowl tickets every day of the voting period.
Broadcast quality video, finalist commercials, soundbites, photo stills, video mash-up and more are available to preview, download and share at: http://www.magicbulletmedia.com/MNR/DoritosSuperBowl
The finalists are:
“Casket” by Erwin McManus of Whittier, CA
“House Rules” Joelle De Jesus of Hollywood, CA
“Kids These Days” by Nick Dimondi of Cary, NC
“The Smackout” by Brendan Hayward of Santa Monica, CA
“Snack Attack Samurai” by Ben Krueger of Minneapolis, MN
“Underdog” by Joshua Svoboda of Raleigh, NC