To celebrate the return of the McDonald's Monopoly Game, they surprised local commuters across Western Canada with free parking in select parking lots.
Everyday over 1,500 lucky commuters landed in free parking spots, local radio stations alerted commuters where the free parking was located for the day and with the use of clever billboards and signs just like the Monopoly Free Parking from the game board; the parking lots were easy to spot. Credits: Advertising Agency: Cossette, Vancouver, Canada Client: McDonald's Restaurants of Canada Creative Directors: Rob Sweetman, Bryan Collins Art Director: Scott Schneider Copywriter: Jeff Shorkey