Durex literally gives you 'extra time' in this ingenious marketing plan to promote their Performa brand condoms in Asia. The clever idea to place their ads on digital scoreboards was created by ad agency McCann Erickson based out of Bangkok, Thailand. The cool scoreboards are actually being used to signify how much extra time their is in a soccer match. A perfect match actually, as the scoreboards extra time takes on a whole new meaning for the spectators.
Credits:
Advertising Agency: McCann Erickson, Bangkok, Thailand
Executive Creative Director: Martin Lee
Creative Director: Thidarat Nitikijphaiboon, Wuthinan Jindafai
Copywriter: Asana Kaoian
Art Director: Wuthinan Jindafai