As part of Mercedes-Benz print ad campaign titled 'Left Brain Right Brain', they have come up with what I believe is the best print of the brainy series. Even though the image of Albert Einstein has been used in numerous campaigns, the ads clever polar shots of the genius and their juxtaposition sells the campaigns message perfectly, as we can all relate to both our own duality and that of the greatest brain that ever existed - Albert Einstein.
Other print ads from the series titled 'Passion', 'Paint' and 'Music'. A big departure from featured print ad 'Einstein', as the previous prints are obviously more artistic with quite detailed copy.
Credits:
Ad Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
Chief Creative Director: Gideon Amichay
Executive Creative
Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Gil Aviyam, Dror Nachumi
Copywriter: Oren Meir, Sharon Refael Executive
Client Director: Adam Polachek
Account Supervisor: Yael Yuz
Account Manager: Mayran Sadeh
Head of Strategic Planning: Yoni Lahav
Planning Director: Zohar Reznik
Planner: Nili Rabinowitz