Coca-Cola's Ad Campaign To Reunite "Santa's Forgotten Letters" is a Touching Gift

Sure it's spring and the last thing you want to think about is Christmas, but Coca-Cola and Santa have always proven to be a profitable partnership, no matter what time of year. Thinking outside of a finely wrapped gift box, ad agency Ogilvy Brazil have come up with a sentimental ad campaign where Santa himself hand delivers forgotten letters and subsequent gifts to their unassuming now grown-up original authors many years later - turning a  "bah-humbug" moment into a "ho-ho-ho" good time.


Credits:
Advertising Agency: Ogilvy, Brazil
Executive Creative Director: Anselmo Ramos
Creative Director: Claudio Lima
Art Directors: Izabella Cabral, Pedro Izique
Copywriters: Fred Aramis, Meg Farquhar
Head of Production: Nana Bittencourt
Production Company: Hungry Man
Director: Alex Mehedff, Ricardo Mehedff
Executive Producer: Alex Mehedff
Field Producer: Susanne Shropshire
Editor: Ricardo Mehedff
Post Production: HungryMan BR
Motion Graphics: Rubens Angelo
Post Producer: Rodrigo Oliveira
Audio: Swing Musica
Music Production/Music Composers: Andrés Goldstein, Daniel Tarrab