In an attempt to re-electrify the automobile market, Renault have began a new ad campaign titled "The Electric Life" that borrows heavily on their automaker partner Nissan's original TV spot "Gas Powered Everything". This Renault-Nissan alliance lends itself well for advertisers who can now re-dress successful ad campaigns in various markets around the world for their different brands. The ads themselves are very effective in making the case for electric cars, however consumers are past this debate and are ready for automakers to now prove electric cars are as functional as their gas powered predecessors.