In this new disturbing yet effective print ad titled "The Ear", VW has demonstrated how a simple picture and a clever copy can conjure up common emotions in all of us. At first glance the stark advert catches you off guard as you wonder what the product is selling - q-tips perhaps. Aware of this curious nature in consumers, Swedish ad agency DDB Stockholm cleverly presented the copy in small simple font for the reader to discover. This little hard work pays off with the clever punchline that reads "Don't get to close to the family. The spacious new Touran."
Credits:
Ad Agency: DDB Stockholm