A cool new TV spot from Bavaria Beer features Hugh Hefner and his often demanding bunnies romping around in the infamous Playboy mansion. But apparently even Hugh Hefner needs a break from all the hard work as the Dutch beer ad's insightful tagline "Zo" attests to. Translated the term relates to the common belief that a beer tastes better after you've done hard work to deserve it. The funny and ironic spot is not that far from the truth, as Hefner is known to always keep his "boys" around to unwind after a long day of womanizing - similar to Frank Sinatra's "rat pack", who's classic tune "That's Life" is featured in the fun commercial.