In an attempt to connect to with both their core demographic as well as an older audience, Hot Wheels and LA based ad agency Mistress have created a cool spot that will resonate with kids of all ages. The cool toy ad features some impressive car stunts as it tells the common narrative of a boy imagining his Hot Wheels was a real car. This global Hot Wheels campaign is another example of the legendary toy brands adage that if you get the big boys excited the little boys will follow.
Credits:
Advertising Agency: Mistress, Los Angeles, USA
Agency Producer: Kay Lynn Dutcher
Production Company: Bandito Brothers
Executive Producer: Jeff Rohrer
Producer: Ryan Slavin
Director: Mike "Mouse" McCoy
D.O.P: Dean Mitchell
Cameraman: Mike Svitak
Editor: Jeff Tober
Editing Company: Bandito Brothers
Music: Beacon Street Studios / Composed Track
Sound Design: Lime Studios
Post Production: Bandito Brothers
SFX: Cantina Creative