Nike Soccer's latest ad campaign is both a homage to a retiring football legend and an entertaining history lesson on how the beautiful game has changed over the years. The cool new soccer spot splits it's evolving history into two distinct era's: Before Ronaldo and After Ronaldo. Created by ad agency F/Nazca Saatchi & Saatchi, ironically based out of Brazil's hated football rivals Argentina, the ad features cool clips and graphics demonstrating how Ronaldo's rapid-style play and technique have influenced the game and resonated with fans around the world.
Credits:
Advertising Agency: F/Nazca Saatchi & Saatchi, Argentina
Creative Directors: Fabio Fernandes, Eduardo Lima, Theo Rocha
Creatives: Eduardo Lima, João Linneu, Theo Rocha
Head of Art: João Linneu
Agency producers: Adriano Costa, Marcio Leitão
Account: Marcello Penna, Saulo Sanchez, Camila Hamaoui
Media: Lica Bueno, Sandro Cachiello, Bruno Storace
Planners: José Porto, Utymo Oliveira
Producer company: Ioiô Filmes
Director: Jones e Tino
Cinematographer: Andre Faccioli
Post Production: Tribbo
Post Animation: Fernando Lanças
Illustrator: André Maciel
Editors: Ricardo Jones, Marcio Leitão
Visual Effects Editor: Marcio Leitão
Account producer company: Lu Novelli
Sound: Satélite
Composer: Music by Barbatuques "Baianá"
Edit: Satélite team
Advertiser's Supervisor: Tiago Pinto, Guilherme Glezer