IKEA ad, The Sofa Player. Sit down, sit back, close your eyes, lie down, stretch out. Feel. Then stand up again, take three steps back and just watch. A film to tell the Swedish people about IKEA's wide selection of sofas, did it work?
Credits:
Advertised brand: IKEA
Advert title: The Sofa Player
Advertising Agency: Forsman & Bodenfors
Creative Director: Filip Nilsson
Art Director: Adam Ulvegärde, Staffan Lamm
Copywriter: Filip Nilsson
Production company: Aspekt/Kokokaka