IKEA "The Sofa Player" Advert

IKEA ad, The Sofa Player. Sit down, sit back, close your eyes, lie down, stretch out. Feel. Then stand up again, take three steps back and just watch. A film to tell the Swedish people about IKEA's wide selection of sofas, did it work?

Credits:
Advertised brand: IKEA
Advert title: The Sofa Player
Advertising Agency: Forsman & Bodenfors
Creative Director: Filip Nilsson
Art Director: Adam Ulvegärde, Staffan Lamm
Copywriter: Filip Nilsson
Production company: Aspekt/Kokokaka