Guys ever needed a pen? This great new ad for Bic Pens titled "Girl" reminds you why you always need a pen at the ready.
Advertising Agency: BorghiErh/Lowe, Sao Paulo, Brazil Creative Directors: José Henrique Borghi, Erh Ray, Fernando Nobre Art Director: Daniel Massih Copywriter: Danilo Scatigno Production Co & City: Delicatessen Filmes Production Director: Rodrigo Ferrari Music & Music Publisher: MCR Records / Diego Raso, Oswaldo Sperandio Producer: Equipe Delicatessen Filmes
Samsung 3D gave a historic Dutch building a new dimension with 3D Projection, and converted it into the first YouTube game-take-over. In late May, Samsung was the first to introduce a commercial 3D projection in the Netherlands, adding a whole new dimension to the historic Beurs van Berlage building in Amsterdam. June 7th, this projection was integrated into the first game-take-over on YouTube. At first, it appears as if a normal video of the projection is being shown. That is until the YouTube page cracks, butterflies start flying out of the projection, and the new dimension of Samsung 3D takes over the page. www.youtube.com/samsung3devent.
Here is what the YouTube page looked like thanks to the Samsung takeover, pretty awesome stuff.
Advertising Agency: Muse Amsterdam & Starcom, Netherlands Creative director: Sander Ejlenberg Art-director: Liat Azulay Digital Strategy: Karlijn van den Berg Designer : Elano Collaço CSD: Michael Littaur Account: Julien Rappy Production: Wouter Donkers Development: Media Monks Media Agency: Starcom Digital Strategy Director & Client Services: Richard van der Wilk Director Digital Operations: George Goudsblom Senior Digital Planner: Sabine Poort Senior Media planner: Suzanne Bertus
St. Patrick's Day is a time of great celebration and Irish cheer, a sentiment perfectly embodied in an AICP Award-winning spec spot for Murphy's beer with transformational postproduction led by Shade Founder and VFX Director Bryan Godwin. Working in collaboration with Director Matt Fischman - who sets the spot in an old-timey Irish Pub - Godwin works a CG miracle in transforming a dark-skinned bar patron into a full-blooded, pale Irishman over the course of drinking his brew.
After the bartender serves a frothy Murphy's to our hero protagonist, he slowly becomes a little more Irish with each swig: he takes one drink, his skin noticeably lightens; the barkeep passes, the customer's hairline recedes; he takes another drink, his sideburns lengthen; a third drink, his moustache spirals into a curlicue shape; the bartender passes again, the man's face is bloated. Finally, the fully transformed beer lover downs the last of his beverage and stumbles off his barstool and into the night.
Working with Nuke, Godwin and his team created all the effects - working through multiple iterations of each transformation, finely adjusting the skin tone for consistency, and carefully pacing the action. In order to achieve the pitch-perfect comedic effect, the facial hair transformation had to be completed not only on the original actor, but also on the man he transforms into, who was clean-shaven in the original cut. Throughout the spot, Shade seamed up the plates, soft matted the actor into the background, and integrated the footage with wipes to reveal each scene.
Working under heavy time and budgetary constraints, Shade worked closely with Fischman to seamlessly integrate the VFX with the director's live-action footage. "This project was a great opportunity to get our name out there and really show what we could do, even with limited resources," noted Godwin. "I like things to be a little bit messy; I like them to be funny; I like them to have heart, and I think that comes through in all of our work. I think the world of CG tends to be a cold, hard place, and we strive to change that one project at a time." Credits: Client: Murphy's Spots Title: Turning Irish Air Date: Spec Director: Matt Fischman DP: Jas Shelton Production Designer: Diana Zeng Copywriter: Scott M. Kaplan Editorial: OPTIMUS Editor: Justin Amore Post/Effects: Shade VFX Director: Bryan Godwin CG Supervisor: Dan Dixon VFX Producer: David Van Dyke Production Manager: Sheri Patterson VFX Coordinator: Shane Paugh Animator: Greg Breitzman Compositor: Carlos Morales
Attribution: Written content created by TRUST: http://www.trustcollective.com Under Creative Commons License: Attribution Share Alike
For all you Footy fanatics enjoying the World Cup of Soccer, here is a newly edited version of lovely Shakira and the popular Waka Waka song.
The global population's collective attention has shifted to South Africa as the World Cup kicked off its quadrennial tournament. Enlivening the opening ceremonies was an energetic and upbeat video for Shakira entitled "Waka Waka", edited by chrome's Hal Honigsberg for DNA Director Marcus Rayboy, who shot the project in stereoscopic 3D. The clip has already garnered 12 million-plus unique YouTube views.
Waka Waka is a high-powered montage of extraordinary soccer footage, from players scoring spectacular goals in packed outdoor stadiums to street kids running joyously on dilapidated fields throughout the world. Honigsberg flawlessly splices these scenes with shots of Shakira energetically dancing with her brightly dressed entourage, creating an outstanding story that at once captures the singer's passion and the spirit of the World Cup.
"I definitely felt privileged to work on this video for several reasons," noted Honigsberg. "Yes, it was a rare opportunity to cut the official song of the 2010 FIFA World Cup - and after watching over eight hours of past World Cup footage I've finally come around to being a soccer fanatic. But most importantly, the video acts as a platform to assist South African children through the sales of the solidarity T-shirts worn by the soccer players in this video. Ultimately, that will be the lasting contribution; providing educational opportunities to the children of South Africa."
Credits: Artist: Shakira featuring Freshlyground Song Title: Waka Waka (This Time for Africa) Air Date: June 2010 Prod Company: DNA Director: Marcus Rayboy DP: Chris Probst Post/Effects: Steele VFX Editorial: chrome Editor: Hal Honigsberg Assistant Editor: Keith Hamm EP: Betsy Beale Telecine: Company 3 Attribution: Written content created by TRUST: http://www.trustcollective.com Under Creative Commons License: Attribution Share Alike
The LCBO (Liquor Control Board of Ontario) - a relatively conservative, government agency - wanted to run an ad in Toronto’s annual pride guide. When they reviewed the concepts internally, gay and lesbian staff immediately gravitated to the cheekiest concept.
Cheers To bears that drink beer. And divas who turn tequila into mean margaritas. To motorbike dykes who prefer their whisky neat and hair wild. And bisexuals who can’t decide between Cabernet or Chardonnay. To those martini maestros - the guppies - who work their garnish something fierce. And all drag queens that hold lager with grace and élan. To the trans folk who navigate the divide like a rosé wine, brilliantly. And lipstick lesbians who swizzle up Moscow Mules, Singapore Slings, or even a Tokyo Tea. And cheers to those who say spritzer because it sounds sassy. But most of all, cheers to you. For Being who you are. and proud of it. Credits Advertising Agency: GJP Advertising & Design, Toronto, Canada Creative Director: Alan Gee Art Director: Lisa McCoy Copywriter: Lino DiNallo Production Artist: Patrick Conway Published: June 2010
Radical Media, the firm behind such great ad campaigns as: Dos Equis - Stay Thristy My Friends, Mastercard - Priceless, Walmart - Hi Mom, and Nike - Jump to name just a few launches their new website.
A global transmedia company that creates some of the world’s most innovative content launches new company site with CSS-powered animations, flash video player, web application and full feature HTML5 iPad/iPhone version: www.radicalmedia.com
About the website: The new radical media website is a light-weight content-forward website, aimed at providing the most relevant and most recent material up front. All animations are powered by JavaScript, and our use of AJAX provides a seamless user experience with minimal page refreshes. The site works for desktop and HTML5 compatible devices such as the iPad. For desktop, the site utilizes a homemade flash video player. For iPad, the site utilizes a html5 video. Mobile users are given the option to view the new html5 enabled website or view our Webby-nominated .mobi site from 2007.
About radical.media radical.media is a global transmedia company that creates some of the world’s most innovative content across all forms of media.
The company develops, produces and distributes award-winning projects in a variety of media including television, digital, feature films, music programming, commercials, graphic and interactive design, exhibitions, events, and original photography, with offices in New York, Los Angeles, Berlin, Sydney and Shanghai. The company’s global network has given it a foundation for identifying and incubating in-house and new talent, while offering their client base a worldwide platform for the production, development and distribution of content.
The company has been honored with an Academy Award®, Emmys®, a Golden Globe®, Grammys®, Webbys, The Smithsonian Cooper-Hewitt National Design Award for Communication Design, two Palme d’Ors at the Cannes Lions International Advertising Festival, and just about every other accolade and trophy associated with the advertising, marketing, and programming businesses.
Absolut Brooklyn featuring the rapper Lemon Andersen and directed by Spike Lee is awesome celebration of everything that makes Brooklyn so special.
Following a successful partnership on the music video for Michael Jackson's This Is It, Director Spike Lee once again entrusted Smoke & Mirrors to handle post and VFX for his recent collaboration with ABSOLUT® BROOKLYN.
"We are thrilled to once again work with such an accomplished director," noted Smoke & Mirrors CCO Sean Broughton.
The film is a tribute to Brooklyn beautifully narrated by spoken word poet/actor Lemon Andersen. The legendary director blends live-action footage of the performer strolling the borough with still images of Brooklyn's soaring bridges, endless parks, busy boardwalks, and diverse people, culture and neighborhoods.
Tasked with bringing these images to life were Lead Flame Artist Nic Seresin and Flame Artist Sam Caine. Both applied subtle and large moves to the director's well-chosen images of the borough's various neighborhoods, from Coney Island beaches to the stoops of Fort Greene and Bedford-Stuyvesant. Credits:
Client: ABSOLUT Spot Title: Absolut Brooklyn Trailer Airdate: June 2010
Prod Company: 40 Acres and a Mule Director: Spike Lee Editor: Barry Brown Post/Effects/Grading: Smoke & Mirrors NY CCO: Sean Broughton Lead VFX Artist: Nic Seresin Flame Assistant: Sam Caine Colorist: Ben Eagleton Producer: Lauren Shawe Final Color Grade: The Mill Rapper: Lemon Andersen
Attribution: Written content created by TRUST: http://www.trustcollective.com Under Creative Commons License: Attribution Share Alike
Fantastic new ad campaign for Sleeman Beer, the Notoriously Good commercials take know shame in the Sleeman families beginnings back in 1834, one spot even takes pride in the fact Al Capone enjoyed Sleeman!
Al Capone in the Sleeman Notoriously Good TV Commercial
If anyone could help us out with the credits to those spots, we'd much appreciate it.
Building on their reputation as one of the top design, animation and CG studios, Asylum has created an epic :30 introducing GMC's new Sierra HD pickup truck. The ad, which is part of the new Sierra Heavy Duty launch campaign via Leo Burnett airs during the NBA Finals on ABC.
Build is a dazzling depiction of agile, flying robots assembling the new GMC Sierra Heavy Duty pickup dramatizing the precision and innovation that is the result of GMC's engineering heritage. As a rocking beat pulses over the screen and a narrator describes the vehicle's superior frame, engine and transmission, the drones rapidly maneuver and drill the truck into shape, from the raw frame, to the addition of every intricate electronic to the final placement of the doors and windshield. The Asylum crew generated the physical elements in CG and ran all the FX and compositing in Flame.
"There is no photography in this entire spot, not even the final depiction of the truck, we literally generated this entire world from concept to completion," noted Asylum EP Mike Pardee.
Credits: Client: GMC Spots Title: Build :30 Air Date: June 2010, NBA Finals
Agency: Leo Burnett Worldwide ECD: Peter McHugh CD: Chad M. Laughlin Sr. Writer: David Charlton Sr. Art Director: Diane Schomer EP: Jennie Hochthanner Senior Producer: Mark Nicholas
VFX/Production Company: Asylum Director: Fred Raimondi EP: Michael Pardee Producer: Ryan Meredith Bidding Producer: Cassandra Khavari Coordinator: Emily Avoujageli Animation Director: Piotr Karwas CG Producer: Jeff Werner Lead Compositor: Rob Trent Compositing: Miles Esmiller, Katrina Salicrup 3D Animation: Michael Shelton, Michael Warner, Larry White, Alfonso Alpuerto Lead Lighter: Aaron Vest Lighter(s): Eric Pender, Yamashita Yurichiro
Rigging: Briana Hamilton, Rick Grandy Lead Modeler: Greg Stuhl Modeling: Lersak Bunupuradah, Hai Nguyen, Chad Fehmie, Julian Sarmiento Textures: John Hart Conceptual Designer: Jeff Julian Design: Michael Tello, Joseph Mullen Tracking: Tom Stanton, Apirak Kamjan
Read more: http://www.trustcollective.com/portfolio/content/asylum_gmc.php#ixzz0qw290lEb Attribution: Written content created by TRUST: http://www.trustcollective.com Under Creative Commons License: Attribution Share Alike
Cisco, the worldwide leader in networking that transforms how people connect, communicate and collaborate, has partnered with Oddcast, a pioneer in participation marketing, to create an interactive video upload application with Oddcast's proprietary technology. The new viral video app is entitled “Live The Beautiful Game" and can be found here - www.livethebeautifulgame.com.
It was launched to coincide with the FIFA World Cup international football (soccer) tournament taking place fthrough July 11th – the clip invites the viewer to upload their photo into the app culminating with a video of their very own glorious success on the soccer field.
In addition, Cisco is inviting people to tap their own imagination and tell them “what if your TV could..” and then enter the Cisco TV Video Contest for a chance to win a $10,000 prize.
NBA star Kobe Bryant gives us a lesson in the art of "klosing" in this new ad for Vitaminwater.
Credits and commercial info: Kobe Bryant is the preeminent master of the game-winning shot and even though his status as best player in the league generates a lot of healthy debate -- no one can argue he is the best "kloser" on the court. Vitaminwater gives you a glimpse of what else needs some klosing. Advertising Agency: Zambezi, LA, USA
Pandora announced today that Starbucks, Lexus, and Budweiser are the first brands on the new Pandora iPad advertising platform. Each campaign features attributes that fully make the most of one or more of the rich video, audio and interactive capabilities of the iPad.
Pandora's unique advertising solutions draw from its multi-platform presence – now including the iPad – and ability to hyper-target consumers by gender, age, location, the type of music they like, and time of day. Advertisers on Pandora can stream video, audio, direct response or experiential creative to a specific set of consumers anytime, anywhere: on their computers at the office, home, on their smart-phones, and now, on the iPad.
John Trimble, Chief Revenue Officer of Pandora, said, "Our debut advertisers have gone all out with eye-popping creative that really works in the anything-can-be-done world of the iPad. Pandora users already engage with their Pandora application to the tune of eight times an hour, refining their stations or interacting with relevant advertising. We expect that engagement to be in full-force as they experience the appealing and relevant ads playing in concert with their musical experience on the iPad. We're extremely excited that our newest platform is being utilized to its fullest extent by Starbucks, Lexus, and Budweiser to reach the consumers they want, anytime, anywhere."
Starbucks The however-you-want-it Frappuccino® beverage campaign brings to life the new customization aspects of the iconic beverage aimed to connect with consumers for whom self-expression is a priority -- especially when it comes to their choice of beverage. As part of this campaign, Starbucks has created unique experiences with Pandora across several digital platforms. While Pandora web users can build their however-you-want-it Frappuccino® beverage which then generates a radio station playlist matched to the user's beverage taste, iPad users are able to connect with the Starbucks brand through videos, without leaving the Pandora application.
Lexus "As the exclusive automotive partner for the Pandora iPad application, we look forward to showcasing our new brand commercial to this audience of early adopters," states Dave Nordstrom, vice president of marketing for Lexus. "The spot, titled 'Pitch,' features the LFA as it revs its engine to a pitch that shatters a champagne glass. It shows just how deep our pursuit of perfection and commitment to innovation goes and by running the ad on untraditional media, we show that Lexus is not only at the forefront of technology with its vehicle designs, but also with how we communicate with consumers."
The Lexus "Pitch" Commercial is very cool
Budweiser "Integrating Budweiser and Bud Light Lime into the Pandora iPad application is a great opportunity for us to interact with adult music enthusiasts utilizing the latest mobile technology," said Mark Wright, vice president of media, sponsorship and activation, Anheuser-Busch. "As the exclusive festivals page sponsor, Budweiser gives Pandora users a destination within the application to connect with some of the biggest music festivals of the year. Additionally, by extending Bud Light Lime's summer-themed stations to the iPad application, users will have a new platform to enjoy the 'Summer State of Mind' year-round."
Great promo spot by Google, another of The Google Search Story videos, this time for the FIFA 2010 World Cup - Get Ready For South Africa.
I know the music was composed by Jeremy Turner, not sure who sings it or the title of the song but it is awesome! Credits: Client: Google Agency: Google Creative Lab (In-House) Tagline: Search On. Prod Company: 1st Ave Machine Director: Aaron Duffy EP(s): Serge Patzak, Sam Penfield Producer(s): John Burger, Crystal Campbell Head of Creative Development: Claire Mitchell Concept Art: Carlos Ancalmo AE Artists: Joon Park, John Stanch, John Loughlin, Will Decker, Anthony Serriano, WeiTo Chow EP: Alan Zahn Composer: Jeremy Turner Sound Design: Analogue Muse Sound Designer(s): Geoff Strasser, Nick Cipriano Producers: Alan Zahn, Jeremy Turner Audio Post: Muse Mix Mixer: Nick Cipriano
Cadbury Flake, the iconic British chocolate brand long famed for its Flake Girls enjoying sensual, indulgent moments of pleasure, is launching a new TV campaign, which will air Tuesday 8thJune, 8.30pm on Channel 4. Taking three weeks to create with 200 metres of fabric, the yellow dress becomes an analogy for the beautiful folds of the Flake chocolate itself. As the model spins slowly, the ruffles of her yellow dress swirl around her and delicately envelop her. Created by Fallon and esteemed Director Baillie Walsh, most famous for his stunning cinematic imagery in films such as "Flashbacks of a Fool" with Daniel Craig and the critically acclaimed Oasis documentary, "Lord don't slow me down", the subject of his lens is undoubtedly the sensational dress produced by Couture Designer Anthony Price and donned by ethereal Russian Model Yulia Lobova.
Just in case the Cadbury Flake Ads are new to you, here is look at one of their commercials from the past.
Credits Brand: Cadbury Flake Agency: Fallon London Agency Country: UK Director: Baillie Walsh Production: Home Corp Post Production: Framestore Editor: Andy McGraw Music: Warren Ellis
Another Fifa World Cup ad | The final chapter has begun with newest ad for Adidas entitled "The Quest" for the 2010 FIFA World Cup Champions. At the 2010 FIFA World Cup ™, eternal glory awaits the fastest, the strongest and the most skillful. Join us for The Quest featuring The Spark, The Powerhouse and The Maestro. Who will lead his team to victory? The adidas spot features Kaka, Messi, Zidane, Nakamura, Gerrard, Altidore, Gourcuff, Pienaar, Villa, Guardado, De Rossi, Ballack, Jabulani, adizero Credits: Client: adidas International Agency: 180 Amsterdam (180\TBWA) Production Company: Knucklehead/Blink Ink/Ark Studios Director: Gary Shore/ Ark Studios Chief Creative Officer: Andy Fackrell Senior Art Director: Martin Terhart Copywriter / Art Director: Peter Albores Producer: Joe Togneri Agency Producer: Peter Bassett Editor: Ben Jordan Senior Account Director: Creatives: Matt Jennings Executive Producer: Matthew Brown (Knucklehead) + Bart Yates (Blink Ink) Producer: Michael Powell (Ark Studios) + James Bretton (Blink Ink) DoP: Dan Landin Editoral Company:Work Post London Editor:Ben Jordan + Rachael Spann Post Production Company:Finish Flame Artist:Jason Watts + Steve Murgatroyd Producer:Fi Kilroe + Justine White Sound Recording Studio: Wave Amsterdam Sound Mixer:Alex-Nicholls Lee + Nick Smith Producer:Monique Wichard Music:“How it began” Composer: Helen White Master Recording:Tape Artist:Hazlitt Producer:Olga Fitzroy Music company:Record-play ltd Producer: Daniel Cross
With the launch of the new Sony Dash, Sony’s not only introducing a new product, but an entirely new way to face the day. Among its many uses, the Sony Dash is a bedside internet device that lets people customize their wake up with apps like Facebook, Pandora, live traffic, weather, just about anything they might need (aside from a morning espresso) to start the day.
So to get the word out it was only natural that 180 LA turned to the guy who’s responsible for starting every day¬–the sun.
In this new spot for the Sony Dash, we imagined what it might be like if the Sun could visit the Sony Innovation Center to give us his take on this revolutionary new device. The good news is he liked it. The bad news is, well, he’s made of fire. And an enthusiastic fireball can be a dangerous thing.
“The new Sony Dash has the unique ability to offer a whole new wake up experience for its users. In this spot we have the sun stop by to lend his expertise. And if the sun were to come by Sony’s Innovation Center, he’d clearly be dressed in business casual.” – Gavin Lester, Creative Director
This is the first Sony Campaign since Creative Directors Gavin Lester and Ari Weiss joined 180 and the second spot of the campaign. The campaign features various visitors stopping by Sony’s Innovation Center, to take a look at Sony’s latest technologies. Credits: Advertising Agency: 180 Los Angeles, USA Executive Creative Dir: William Gelner Creative Directors: Gavin Lester, Ari Weiss Art Director: Matthew Woodhams-Roberts Copywriter: Dave Horton Managing Partner/Head of Production: Peter Cline Senior Producer: Colleen Wellman Planner: Brit Browning Group Account Director: Kelli Stam Account Director: Michele Tebbe Production Co.: Smuggler Director: Guy Shelmerdine DP: Toby Irwin Executive Producer / Partner: Patrick Milling Smith Executive Producer / Partner: Brian Carmody Producer: Kathy Rhodes Production Designer: Clem Price Thomas Stylist: Robert Molnar Casting Company: Telsey + Company Casting Director: Shoot Location: New York, NY Editorial Co.: MacKenzie Cutler Editor: Gavin Cutler Assistant Editor: Kristy Faris Executive Producer: Melissa Miller Completion/Special Effects Colorist: Fergus McCall Transfer Facility: The Mill NY Online Facility: The Mill LA Lead Flame Artist: Phil Crowe Special Effects Co.: The Mill LA Lead 3D Artist: Steve Beck Recording Studio: Eleven Final Mix: Eleven Mixer: Jeff Payne Asst Mixer: Ben Freer Senior VP Corporate Marketing: Stuart Redsun Director of Brand Messaging: Alberto Escobedo Sr. Brand Messaging Manager: Christine Gately-Evans
Fun new ad for Hovis Bread titled "Miss Chief" featuring the music of Plastic Bertrand and the song Ca Plane Pour Moi.
Hovis, the UK's fastest growing bread brand, is launching an exciting new TV advertising creative by MCBD as part of its £5m campaign to support the introduction of new Hovis Hearty Oats. The campaign, which breaks on the 5th June, charts the life journey of a mischievous schoolgirl through to adulthood. Starting in the late 70s, the heroine is seen riding her bike, playing football and getting up to mischief in school. Following a montage of the young girl's high jinks, the advert cuts to present day, where she has grown up but is still enjoying the same song, albeit in the more sophisticated setting of her own, homely kitchen! As a couple of slices of Hovis Hearty Oats pop up from her toaster, a voiceover intones, "Sometimes it's good to be good. New Hovis Hearty Oats, the only bread baked with 50% oats to help maintain normal cholesterol."
Credits: Project name: Miss Chief Client: Jon Goldstone Marketing Director Brief: To launch the Hovis New Hearty Oats Creative agency: MCBD Art director: Danny Brooke-Taylor Producer: Hannah Boase Planner: Andy Nairn Media agency: Starcom Media spend: £5m Production company: Gorgeous Production company producer: Spencer Dodd Director: Vince Squibb DOP: Jess Hall Editor: Russell Icke Post-production: The Mill Audio post-production: Grand Central Exposure: UK
The newest adidas Originals ad invites us to join David Beckham, Daft Punk, Snoop Dogg, Franz Beckenbauer, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, DJ Neil Armstrong and some of your dear, old friends for an intergalactic 2010 FIFA World Cup viewing party that you'll never forget.
Credits: Advertising Agency: Sid Lee, USA Producer: Claudia Roy for Jimmy Lee.tv Production Company: Partizan Director: Nima Nourizadeh Producer: David Stewart Final Cut Editor: Dan Sherwen Production Assistant: Mags Milan Post Production: The Mill London Producer: Miles Pettit, Gemma Smith Music: original “Cantina Band” from Warner Chappel for Lucas Films Sound design and mix studio: Boogie studio Montreal
Three great new commercials for Jose Cuervo "A Shot Of Adventure". The first ad is titled Men's Business.
Jose Cuervo | Sold Out Spot
Jose Cuervo | Road Trip
The adventure is on with a new three ad Jose Cuervo campaign from Gorgeous@Anonymous Content Director Tom Carty. Working via JWT New York, Carty compactly delivers, in the series of :15s, the freewheeling sensibilities of Cuervo tequila as cleanly as a shot of the famous liquor.
Each ad follows the adventures of a group of buddies who tip back a shot of Cuervo and find good times rolling in. Men's Business begins with the trio lined up at a row of urinals below graffiti that reads "Good times, be here; 8:00 Tuesday." As the clock strikes the hour, a grinning miscreant bursts through the door and leads the gang on a rollicking evening of foosball, pool, shots, and mechanical bull-riding. In Road Trip, the group finds a drifter locked in their trunk when their tire blows out. They join the mystery man for a round at a roadside bar before he scrams when his face appears beneath a "wanted" headline on the local news. In Sold Out, the clique finds they weren't so clever when they pay off a shiesty doorman to enter a jam-packed concert from the alley, only to find themselves at a bizarre fashion show. In the end, however, they're throwing back shots post-show with the models. Credits: Client: Jose Cuervo Spots Title: Men's Business, Sold Out, Road Trip Air Date: June 2010 Agency: JWT, New York ECD(s): Tony Stern, Andy Clarke AD: Roy Wisnu CW: Chris Swift Producer: Chris Klein Prod Company: Gorgeous @ Anonymous Content Director: Tom Carty EP/Head of Commercials: Dave Morrison Head of Production: Sue Ellen Clair Editorial: The Whitehouse Editor: Kevin Zimmerman Assistant Editor: Ricardo Lopez Producer: Melanie Klein Telecine: The Mill Colorist: Fergus McCall Post/Effects: Ntropic Lead VFX/Inferno Artist: Nate Robinson Music: Thwak Sound Design: JWTwo Sound Designer: Andy Green Shoot Location: Barcelona, Spain
Attribution: Written content created by TRUST: http://www.trustcollective.com Under Creative Commons License: Attribution Share Alike
The concept behind the acclaimed spec spot Sasha was a daring one: capture in less than two minutes the imaginative and mischievous life of one joyful little girl. LA-based jumP Editor Nick Lofting sifted through several hours of footage to gather a few key moments, expressions, bits of dialogue, and impishness, transforming what could have been a short sketch into a deep, gentle narrative that leaves viewers feeling both connected with Sasha and inspired to imagine the rest of her life.
So, how does one go about illustrating the inner life of an unusually creative child? Working with @radical.media Director Brett Froomer - whose notable career is highlighted by memorable commercial campaigns for brands such as Citgo, US Army, Kodak, Prudential and PDFA as well as five successful personal studies, Lofting pored over hours of play and interviews with Sasha, her parents, and her two sisters.
"Sitting with Brett, going through the diverse footage, I was struck by the contradictions of Sasha as described by her family," Lofting said. "The magical moment where it all fell into place was when I saw her say, 'My name is Sasha,' and then, 'I am Sasha,' first with all the mischief one could imagine and then with a restful innocence. How I edited the spot was inspired by that - by the depth of her imagination, and her joy in expressing all of her sides, including contradictory ones."
Lofting's seamless editing resulted in a lucid, endearing, and deeply imagined picture of Sasha's life, one that inspires viewers to celebrate their own imagination and creativity. Froomer and Lofting paired the finished film with lifestyle brand Laura Ashley and added a tagline inspired by Sasha: "Be the girl you want to be."
The 1:35 piece was a finalist in the Spec Spot category for the 2010 AICE Awards Show and made the shortlist for the 2010 AICP Show. The AICP honorees will be announced on June 8 at New York's Museum of Modern Art.
Credits: Client: Laura Ashley Spots Title: Sasha Air Date: Spec Production Co: @radical.media Director: Brett Froomer Editorial Co: jumP Editor/Artist: Nick Lofting EP: Dee Tagert Telecine: Lightpress Colorist: Eric Rosen Sound Design: Lime Sound Designer: Mark Meyuhas On-line: Nick Lofting Music: Regina Spektor
Read more: http://www.trustcollective.com/portfolio/content/jump_sasha.php#ixzz0qBzwgGJG Attribution: Written content created by TRUST: http://www.trustcollective.com Under Creative Commons License: Attribution Share Alike
Shakira stars in this Univision commercial, for the network's Spanish-language coverage of the 2010 FIFA World Cup, Shakira sings "Waka Waka (Esto es Africa/This is Africa)," the official World Cup song and Univision's official theme for all of its coverage of the World Cup.
According to CNN, BP has now broken a TV spot in its ongoing effort to maintain some sort of control over its brand image. You can check it out below or, if someone disables embedding, watch the spot at this link. Like the print ads that have been running, this ad also promises to make things right. BP is walking a tightrope with its messaging -- it needs to communicate something, but doesn't want to be seen as being overly focused on its brand when it should be cleaning up the Gulf. BP's lead creative agency, Ogilvy & Mather, did not create the print ads, and it's unclear at this time whether it had any involvement with this bit of advertising. Robert Wine, a spokesman for BP, said several agencies are working with BP on the campaign but would not specify which created the TV spot. "This will run for a while, it's part of a campaign that will run for a while as we try and reassure the people most directly affected and then the wider American public of our responsibilities and capability here in the Gulf."
He didn't know where the spot was running other than to say that it was only airing in the U.S. and that it started airing today as did radio and online spots. "This is the second stage of the campaign. The first was informational ads along the Gulf Coast that had more to do with how to make contact with us and launch compensation claims. This is the next step in addressing the broader issues and the wider audience on the overall progress of our response."
There are no words to describe the feeling of winning the Stanley Cup as is evident in this commercial promoting the 2010 Stanley Cup Finals. Credits Brand Name: NHL Product Name: Stanley Cup 2010 Associate Creative Director: Cliff Skeete, Bruce Jacobson Chief Creative Officer: Ian Reichenthal, Scott Vitrone Copywriter: Anthony Falvo Editing Company: Cosmo Street Post Production: Smoke & Mirrors Special Effects / VFX: Smoke & Mirrors Sound Design Company: Sound Lounge
Tiger Woods teams up with three other PGA players in new advertising campaign for the June 8 launch of team golf game, Tiger Woods PGA Tour 11. The game, for Xbox, PlayStation and Wii, is by EA SPORTS, label of Electronic Arts, Inc., Redwood City, Calif. The campaign, breaking today, was created by advertising agency Heat, San Francisco.
The commercial has football-style pre-game hoopla that leads to a Team America (Tiger plus Rickie Fowler) v. Team Europe (Ian Poulter and Edoardo Molinari) golf match. The U.S. team huddles and takes advice from coach Mike Ditka. Tiger putts for the win. Red fans, on cue, “Go Crazy.”
Also breaking online this week is the first of five hybrid team sport/golf videos. Curling sweepers guide Tiger’s putt. Team Europe shoots basketball 3-pointers, with a pitching wedge. A hockey goalie stops three Ian Poulter drives-on-goal; a fourth scores. A soccer goalie leaps to block Tiger’s putt. And an omnibus combines all those sports, plus football.
The campaign concept is “All the excitement of team sports meets golf... now with team play.” Tiger Woods PGA Tour 11 introduces team golf and Ryder Cup play. The campaign is tagged “Welcome to team golf.”
Media includes the NBA finals on ABC and such online sports sites as ESPN.com, SI.com, FoxSports.com, SportingNews.com, and Sports.Yahoo.com. Wieden+Kennedy, Portland, is the media agency.
Creative credits go to Heat executive creative director Steve Stone, associate creative director/copywriter Warren Cockrel and art director Anna Rowland. The director is Justin Reardon of production company Anonymous Content, Culver City, Calif.
The Viral factory has created a nice ad campaign for Best Buy UK (www.bestbuy.co.uk) called the “Ultimate Football Men Cave” for watching England playing this summer. The cave has got all a man need to stay home and watch football matches but...Well the cave misses something. Viewers will be asked to post in the comments what they think can be added to the cave, and the user that will post the Best answer will receive everything in the list of things we have put in the man cave in time for the start of the World Cup. Credits: Ad Agency, Creation, Production, Seeding all by The Viral Factory
New ad for McDonald's titled "Come As You Are", that has been given a new title since hitting the net, "McDonald's Gay Ad".
McDonald's France has released a new ad campaign titled "Come as you are" which tries to show McDonald's restaurants as a place where people can feel free to be themselves. Credits: Advertising Agency: BETC Euro RSCG, Paris, France Creative Director: Stéphane Xiberras Agency Supervisors: Xavier Royaux, Christophe Defaye, Eugénie Lefebvre Art Director: Jean-Michel Alirol Assistant AD: Pierre Boutin Copywriter: Dominique Marchand Producer: Murielle Bruneau
Not-for-profit organization Scope and Leo Burnett Melbourne teamed up with Aussie rock band Rudely Interrupted to help people 'see the person, not the disability'.
Rudely Interrupted are the ultimate proof of this message, as 5 out of the 6 band members live with physical and/or intellectual disabilities. The music video encourages people to see the bands musical talent, and not the disability.One of Australia's most celebrated bands, Rudely Interrupted is an independent rock group with five of the six members living with disabilities. They are supporting 'See The Person' Week through the release of this new single and live performances around Melbourne. Advertising Agency: Leo Burnett Melbourne, Australia Executive Creative Director: Jason Williams Copywriter: Andrew Woodhead Copywriter: Ellen Bullen Art Director: James Orr Director: Tov Belling
Of all the apps available for your iPhone this one has to be one of the best, Durex Condoms takes advertising to a new level with the Durex Baby App. Durex simulates the experience of having a newborn by creating an application that will you to knock-up a friends phone, ready for this all you have to do is find a phone to mate and gently rub them together!
Credits: The Durex baby case was created by Art Director Nicolai Villads, Peter Ammentorp and the interactive designer was Raul Montenegro for the Future Lions 2010 competition (www.futurelions.com) organized by digital agency AKQA and Cannes Lions Advertising festival.
