Hardee’s is going French this summer and hitting the streets to show it! Introducing its new French Dip Thickburger - a perfect “pas de deux” of beef: a 100% Black Angus Beef Thickburger patty topped with thinly sliced roast beef and melting Swiss cheese served with a cup of au jus for dipping.
Hardee’s new microsite,www.hotchickseatingburgers.com/frenchdip, provides a complete appearance schedule, more background on the saucy French Maid ambassadors and details of the girls’ many adventures, from tailgating and firing up sports fans to hanging out with rock stars. You can also keep up and connect with the ladies via their personal Twitter handle and Facebook page, and follow their video exploits on the French Me tab at the Hardee’s YouTube channel.
Of course, along with the new French Dip Thickburger, Hardee’s will be also be launching a new saucy commercial (hitting airwaves soon): “Some things are better when they’re French!”
Special thanks to Agatha for passing this our way.