Do yourself a favour and watch this....priceless.
Created and enacted by deaf members of the Pepsico workforce, EnAble.
For those of you who don't think sex sells just take a look at how hard they are working over at Go Daddy to create an edgy, innovative, slightly inappropriate Super Bowl ad.Fox Netwroks rejection to Bob Parson's...
The rejection timeline:
11-05-07- Origianl Bathroom Concept Rejected
11-06-07- Original Dress Concept Rejected, The network said no dice when they had the origianl Go Daddy Girl, Candice Michelle, do her best Marlilyn Monroe impression.
11-09-07- Origianal Exposure Concept Rejected
11-16-07- Revised Exposure Concept Rejected
11-27-07- Revised Exposure Concept Rejected yet again
11-28-07- Original Senator Concept Rejected
12-05-07- Original Spot On Concept Rejected, This concept was eventually approved, but not without some changes from the network.
01-07-08- Revised Spot On Rejected again, the second attempt at this ad was closer, but the network still thought it was too hot for TV.
01-24-08- Go Daddy announces they finally have an approved ad for the Super Bowl.
I'm looking forward to seeing it, I just hope it is worth all the hype.
I am a huge fan on this the Mac and Pc campaign, and the media placement for
this banner is perfect. I wish we could see this more often, rather than blowing
money on a huge media buy. I personally believe that targeted ads like this make
much more of an impact.
Advertising Agency: BBDO Germany
Creative Director: Carsten Bolk
Art Director: Jacques Pense
Copywriter: Andreas Walter3D Illustrator: Erik Thijssen
Post Production: Stefan Kranefeld
Published: November 2006