The now famous catch phrase "Where's the Beef" was first uttered from an unlikely pop culture icon back in 1984. Wendy's classic ad's premise was a simple one, it featured 3 old lady's ordering and examining a fictional competitor's hamburger which resulted in actress Clara Peller to angrily exclaim the now legendary line. The phrase was then used in television shows, songs, and even a US Presidential Campaign and will go down in history as one of the most memorable slogans in advertising history.
Credits: Advertising Agency: Dancer Fitzgerald Sample Director: Joe Sedelmaier
Rihanna stars in the newest TV ad for Optus entitled "Out Of This World"
Credits: PRODUCTION COMPANY: THE COLONY - SYDNEY/U.S.A DIRECTOR: The Colony PRODUCER: SUSAN WALKER DP: WILLIAM REXER II VFX: POST MODERN SYDNEY VFX SUPERVISOR: JAMES ROGERS VFX PRODUCER: JOSIE KING
AGENCY: M&C SAATCHI, SYDNEY CD: BEN WELSH WRITER: JOSHUA ROWE AD: JASON WOELFL HEAD OF TV: ROD JAMES
Directing collective The Colony (www.the-colony.com ) recently created a TV spot for telecommunications company Optus, featuring pop artist Rihanna, via M&C Saatchi, Sydney (Australia). The Optus spot, entitled ³Out of this World,² began airing nationally in Australia today, August 19th. The spot runs for one month as a promotion of the Optus Prepay offering, and in conjunction with Rihanna's ³Last Girl on Earth² tour in Australia (of which Optus is the major sponsor). The next phase of the TV campaign is still in post production.
The spot builds on the Optus brand¹s use of animals in its corporate identity. Penguins have been used over the last couple of years as a personification of the youth audience who primarily subscribe to Optus Prepay Mobile. The penguins are basically teenage boys taking increasingly outlandish adventures around the world and the universe, where they get to hang out with various music celebrities. In previous commercials they were found in LA with Pink and traveled to New York.
This Optus spot shows the penguins flying above Earth on their spacecraft, and beaming up 'prizes' from down below. One of the penguins watches Rihanna performing in concert via satellite feed. When the penguin decides to beam Rihanna out of her show and into their ship, she good-naturedly has a bit of fun floating in the Zero G environment and flirting with the slightly geeky penguins - who are a little less cool once Rihanna actually arrives.
The spot¹s voiceover explains that when you recharge with Optus Prepay, customers have the chance to win tickets to see Rihanna live in Australia, as well as experience a Zero G flight.
Director David Gaddie of The Colony comments, ³This commercial was conceptualized to convey a very cinematic sci-fi feel, so that it could compete with the Hollywood sci-fi fare that the youth audience is accustomed to. We worked with production designer George Liddle (Dark City, Daybreakers) to create a very dramatic, industrial looking spacecraft. Our design aesthetic came from the idea that this is a spacecraft made for penguins. We built the ship to resemble a giant fish with a skeletal interior.²
Rihanna was filmed on location over one day in Los Angeles. On the set, she was attached to a flying rig that allowed her to float in the spacecraft. Gaddie says, ³Rihanna was incredibly good natured about the whole process and helped us achieve great visual results in collaboration with her choreographer and movement coach, Tina Landon.