As part of their European ad campaign Honda have created a 3d animated spot to launch their latest Jazz car model. The 60 second whimsical spot reads like a Dr. Sues book, as the ad film takes you on a dream like journey though a persons life and the endless possibilities that we create for ourselves.
Credits: Agency: Wieden and Kennedy London Creative Directors: Sam Heath, Chris Groom
Brand Keys', a New York-based brand and customer loyalty research group have released their 9th annual Super Bowl Advertising Survey. The report indicates which Super Bowl advertisers will get the best return on their $3 million investment for a 30 second spot. In short, the research measures and predicts consumer's real reactions to the brands. The advertisers are then ranked either positively or negatively, as we all know many Super Bowl ads fail to always score a touchdown. Apparently, the big winners at this years Super Bowl are Groupon and Sketchers, with CarMax and Chrysler fumbling the ball.
Super Bowl XLV Advertisers Return on Investment Ranking:
Groupon +12 Skechers +12
Hyundai +11 GoDaddy.com +10 Pizza Hut +10 Best Buy +9 Doritos +9 PepsiMax +9 Anheuser-Busch +8 Mercedez-Benz +8 Mars +8 Suzuki +8
Teleflora +8 BMW +7 Careerbuilder +7 Kia +7 Audi of America +5 Bridgestone +5 HomeAway +4 Volkswagen +4 Coca-Cola +3 Paramount Pictures +2 Universal Studios +2 GM Chevrolet -0- E*trade -2 Cars.com -3 CarMax -4 Chrysler -4
To help market their new CTR360 boot Nike have enlisted Andres Iniesta, the Spanish mid-fielder who scored the winning goal at the 2010 World Cup in South Africa. The innovative spot features Iniesta transitioning between practice and game play with some of the best edits and coolest camera angles I have ever seen. The result is a great spot that makes you feel like your right their on the pitch with the Barcelona star.
As part of a clever direct marketing campaign originating from Sweden, Toyota has developed an ingenious iPhone app that makes you a safer more Eco-friendly driver, and in turn help the planet. This great idea from the Japanese automaker couldn't come at a better time, as they have suffered public relations problems with their recent worldwide safety recalls. Either way, the campaign demonstrates that marketing can be more than just commercialism.
Credits: Advertising Agency: Saatchi & Saatchi, Stockholm, Sweden Creative Director: Adam Kerj Art Director: Lisa Engardt Copywriter: Amalia Pitsiava Planner: Per Jaldeborg Account Managers: Marie Nodbrink, Ebba Jandér Account Director: Tom Hedström Advertising Assistant: Afshin Moeini Production Company: Dallas STHLM
Great advertising minds must think alike, as two new ad campaigns have simultaneously released commercials featuring alike surreal headed characters searching for love. Unknowingly Match.com and Teklon have created parallel themed TV spots that take viewers on the often lonely journey of finding your perfect match.
Credits: Advertising Agency: Binder Visão Estratégica, Rio de Janeiro, Brazil Creative Director: Alexandre Motta Art Director: Marcus Saulnier Copywriter: José Francisco Tapajós Production Company: Hungry Man Director: Paulo Gandra Agency Producer: Luiza Maggessi
In this new ad from South African mobile provider Telkon 8.ta, they introduce us to "Emoticons", and their fateful journey to finding love. The ad's Emoticon characters were inspired by those happy face symbols we all use in our emails and texts. To create this effect the cool looking spot mixes live action with 3d matte layers, resulting in a unique character composition that expresses their emotions solely on their facial expressions. The commercials great visuals and melodramatic theme is matched perfectly with music of Freddie Mercury and Queen and their classic song "It's A Hard Life".
Credits: Advertising Agency: McCann Erickson, Johannesburg, South Africa Production Company: Velocity Director: Keith Rose Executive Creative Director:Vanessa Pearson Art Director:Sean Harrison Copywriter: Tim Beckerling Copywriter: Peet Englebrecht DOP: Keith Rose Executive Producer:Peter Carr Producer: Grant Davies Editor: Ricky Boyd Photographer: Michael Polizia
Banking on the success of their 2010 Super Bowl ad campaign, Old Spice has released this new spot featuring the now legendary advertising hunk Isaiah Mustafa. Of course the commercial features the former NFL star in his famous getup; shirtless with just a towel around his waist. The spot, like the previous Old Spice versions, is done in one take with no edits. Quite impressive as the monologue is over 1 minute long.
T-Mobile has been known to use famous English speaking actors in their foreign ad campaigns with various stars such as Catherine Zeta-Jones and Snoop Dogg. It is often advantages for celebrities to partner with foreign advertisers so as not to appear as "sell outs" to their American fans. But even A-List Hollywood stars such as Leonardo DiCaprio and Robert Di Nero have been featured in foreign ads, most notably in both Asia and South America. Now countries like the Czech Republic are following the celebrity trend with the spot titled 'Christmas with Chuck Norris'. The world champion martial artist/actor and now internet cult hero, has numerous websites dedicated to him that feature the popular new genre of "Chuck Norris Jokes". Building on Chuck's obvious sense of humor, T-Mobile picked the perfect English speaking spokesman, as he doesn't even have to say a word.
Credits: Advertising Agency: Saatchi & Saatchi, Prague, Czech Republic Executive Creative Director: Radouanne Hadj Moussa Creative Director: Jakub Hanzlíček Art Directors: David Podhola, Viktor Říha Copywriter: Jan Ridl Photographer: Sebastian Milaszewski
Highlighting Apple's recent carrier partnership with both AT&T and Verizon, iPhone4 has released 'Waltz', a perfectly choreographed TV spot emphasizing the campaigns adage "two is better than one". The genius of the iPhone4 slogan is that it too has two meanings, as the commercial also demonstrates the synchronization capabilities of the iPhone4 in their now famous iPhone style. It may take two to tango but Apple has proved three can waltz.
Credits: Advertising Agency: TBWA\Media Arts Lab, USA Chief Creative Officer: Duncan Milner Executive Creative Directors: Eric Grunbaum, Scott Trattner Associate Creative Director: Demian Oliveira Art Directors: Parker Grant, Mark Sloan, Niraj Zaveri Copywriter: Louise Shieh Agency Producers: Perrin Rausch, Mallory Gordon, Chelsea Larner
A recent trend by Super Bowl advertisers is to slowly release their spots during the 2 week build up to the big game. The Hyundai commercial was previewed during the AFC Championship game as the Korean automaker is hoping to get a lot of use of their 2011 Super Bowl ads by releasing the conspiracy themed campaign 'Snap Out Of It' and their 2 new spots titled 'Sheep' and 'Children'. The ads are a bold departure from Hyundai's prior Super Bowl commercial that featured Minnesota Vikings Brett Favre as Father Time, as this years intriguing 'Snap Out Of It' ad campaign also includes companion on-line short film ads that explain Hyundai's compact car conspiracy theory.
Gearing up for this years Super Bowl ad season, Bud Light has released a funny new spot that features them conducting market research on their 3D test commercials. And what Bud Light has discovered is that beer and 3D technology work too well together, even for advertising.
Cute robots have always proven popular in TV and film, and advertising is no exception. In Audi's latest ad campaign for their Spanish auto market, they introduce us to an adorable antiquated robot of their own. The commercial features the toy robot in awe of his more technologically advanced brethren, as it sets up the European automaker's metaphor for the toy car and their newest Audi A4. The spot is perfectly executed with the addition of the Tin Man's classic song from The Wizard of Oz 'If I Only Had A Heart'.
Credits: Advertising Agency: DDB, Barcelona, Spain Executive Creative Director: Alberto Astorga Creative Directors: Alfredo Binefa, Jaume Badia, Alejandro Arriagada Art Director: Jaume Badia Copywriters: Alberto Astorga, Alfredo Binefa, Alejandro Arriagada Production Company: Agosto Director: Nacho Gayan
With the hundreds of commercials that feature the fast food line-up scenario, it is a rare achievement for one to catch your attention and still be somewhat entertaining. Reminiscent of Saturday Night Live's classic John Belushi sketch "Pepsi, Pepsi, Pepsi", Subway's latest ad campaign 'Fatty, Fat, Fat' is just as funny and more importantly for the advertising world, just as memorable. The great comedic performances from the young unknown commercial actors make this spot a pleasant surprise.
Credits: Production Company: HELLO!,LA Director: Mark Gilbert Executive Producer: Carl Swan Head of Production: Alexandra Chamberlain Producer: Rachel Curl DP: Bob Yeoman Production Designer: Stephen Sumney Agency: MMB President/Partner: Fred Bertino Partners/Creative Directors: Jamie Mambro, Jerry Cronin Associate Creative Director/Art Director: Chris Poulin Associate Creative Director/Copywriter: George Goetz Editorial Company: Fluid New York Editor: Micah Scarpelli Post Producer: Leanne Diamond
Nike Japan has come up with a cool idea that involves runners from around the world in a virtual relay race. The RunFWD interactive project uses GPS to track runners and send custom video emails that are used to pass the relay baton or tasuki to the next participant. With names like Wayne Rooney joining in on the 2 month campaign called the Global Ekiden Relay, Nike is banking on world wide participation. The ad itself features great scenic shots mixed with some cool text effects, along with a great soundtrack by toe.
Credits: Advertising Agency: Wieden+Kennedy, Tokyo, Japan Executive Creative Directors: Frank Hahn, Naoki Ito Director/Editor/Animator: Genki Ito Art Director: Naoki Ga Copywriters: Hiroshi Kuyama, Andrew Miller Interactive Copy Writer: Takayuki Rokutan Account Supervisor: Kohei Adachi Music: toe Logotype/Typeface: Masanori Sakamoto Digital Production: Root Communications Technical Director: Toru Terashima Director: Hiromi Yoshikawa Systems Engineer/Programmers: Tsuyoshi Tanaka, Masatoshi Fujiyama Markup Engineer: Takeshi Ninomiya Interactive Designer/Flash Develop: Ken Murayama Art Director/Designer: Masanori Sakamoto Film Production: Rooftop Producers: Kenji Yamamoto, Masahiko Abe Production Manager: Poco Saito Director of Photography: Naoki Noda Photographer: Akihiro Ito Producers: Wataru Nakata, Kenji Hashimoto, Akihiro Oshima Retoucher: Shinji Sato
Poking fun at themselves, Gillette has created a great in-house spoof ad that introduces the latest in shaving blade technology with the 80 blade razor. The UK advert perfectly satirizes the recent craze of razor blade companies attempt to out do themselves with the number of blades they can fit on a razor. I know I asked myself the same question - and apparently the answer is 80.
Ad Agency mcgarrybowen has teamed up with creative production company Psyop to produce a beautifully designed ad simply titled 'Change'. The commercial features a charming pop-up book motif with impressive and innovative animation techniques, resulting in an organic and timeless looking spot.
Credits: Agency: mcgarrybowen Executive Creative Director: Gordon Bowen Creative Director/Art Director: Marta Ibarrondo Creative Director/Copywriter: Michael Demos Executive Producer: Celia Williams Producer: Stacy Edelstein Executive Music Producers: Jerry Krenach and Jean Scoffield Account Team: Ari Ben-Caanan, Julie Wood and Aaron Gelbman Director: Psyop Production Company: Psyop / Smuggler Psyop Creative Directors: Alex Hanson and Thibault Debaveye Executive Producers (Psyop): Lydia Holness, Neysa Horsburgh Executive Producer/Partner (Smuggler): Patrick Milling Smith Executive Producer/Partner (Smuggler): Brian Carmody Executive Producer/COO (Smuggler): Lisa Rich Executive Producer(Smuggler): Allison Kunzman Head of Production (Smuggler): Laura Thoel Producer (Psyop): Eve Strickman Technical Director (Psyop): Tony Barbieri Designers:Patrick Arrasmith,Pete Sickbert-Bennett,Lutz Vogel,Samantha Ballardini, Stephanie Davidson 3D Artists:Borja Pena,Daniel Fine,Entae Kim,George Smaragdis,Helen Choi,Michael Shin,Russ Wooten,Soo Hee Han,Zed Bennett,Jordan Harvey, Compositors:Borja Pena,Jason Conradt Composition & Sound Design: Casey Chester, Audible Playground Mix: Sonic Union
The genius behind Ashley Madison's latest Super Bowl ad campaign ploy is that they get as much attention for the commercials that they themselves know will never be accepted by the NFL or the Fox network, who is carrying the 2011 Super Bowl this year. To ensure the commercial received as much publicity as possible during their Super Bowl banned scheme, Ashley Madison enlisted porn star Savanna Samson to star in their sexy new spot. The controversial on-line dating agency is becoming a regular Super Bowl ad reject member right beside perennial banned member Go Daddy. Welcome to the club.
When Heineken recently released their new TV commercial 'The Tiger' and received regular air time, it quickly became evident that some people took offense to the apparent chauvinistic ad. The controversy is due to the line "prey", as to describe the female character played by the gorgeous Valeska Castillo. Heineken responded quickly to the issue and released an updated version with the line 'prey' replaced with the word 'prize'. Not sure if this will really resolve anything as I'm sure there will be somebody who will find the word 'prize' just as offensive. Controversy aside, the spot is very charming and I think most women would agree.
Here is the new tamer version.
The backing track is the classic Latin song titled 'Quantanamera', this version was mixed by Andres Levine.
Now where I have seen this before? And then it hit me like a 'Sledgehammer' - the new French automaker's commercial 'The Face' is very reminiscent of the iconic rock video by Peter Gabriel. The animated spot features a driver singing the cover version of the song 'Hit the Road Jack' while the landscape and settings around him morph using stop-motion animation. Not the most original idea but the ad still works, as most people buying the car model were probably not born when 'Sledgehammer' was even released back in 1986.
Credits: Worldwide Creative Director:Gilbert Scher Creative Director:Luca Cinquepalmi Creative Director:Marco Venturelli Head of TV:Christopher Thiery Director:Peter Sluszka Executive Producer:Michael Feder Producer:Greg Bedard Producer:Joel Kretschman Director of Photography:Zak Mulligan Animator:Chris Gilligan Animator:Matt Somma Animator:Kevin Coyle Production Designer:Anthony Henderson Production Designer:Elise Ferguson Lead Compositor:Arthur Hur Compositor:Andrew MacFarlane Compositor:John Harrison Compositor:Peter Fink Compositor:Rosie Garschina Editor:Anita Chao
Creating a viral marketing video is the latest craze in the advertising world and the latest player in this new genre is Ray-Ban with their clever prank spot 'Subway Running'. The ingenious commercial features a guy (wearing Ray-Bans of course) running through 5 subway cars as it leaves the station. The stunt of course is created using quick edits and other timeless camera tricks, but either way the stunt sequence is impressive enough to trick many people. The bigger trick though would be if people could figure it out that it was a Ray-Ban commercial all along.
Often the best ingredients for a good TV ad is just simply some cool visuals and a great song and this UK advert demonstrates this adage perfectly. The ad features interesting text effects that mesh perfectly over ASICS new slogan "sport releases more than just sweat". The great backing track is by Electric President and their song "Ten Thousand Lines".
Credits: Executive Creative Director: John Vitro Creative Director: KT Thayer Copywriter: Elliot Allen Art Director: David Reyes Director: Bruno Aveillan Post: WIZZ Production: Believe Director of Broadcast: Mickey Strider Group Account Director: Michael Catanzaro Account Supervisor: Danielle Chalin
Known for their hip smooth marketing spots, Kahlua is taking a more tongue-in-cheek approach with a great Latin themed spoof. The ad features a gorgeous Penelope Cruz look-a-like giving a tour of her perfect town, occupied by the perfect people, listening to the perfect music etc... but the actor at the end steals the spot with his great over-the-top performance of a Latin Leading Man.
Credits: Agency:TBWA\Chiat\Day Los Angeles Director:Fredrik Bond Post Production:MPC (The Moving Picture Company) Telecine:Mark Gethin
As part of a new product launch ad campaign for their peanut butter squared chocolate bars, Snickers releases their funny new spot just in time for Super Bowl ad season. The spot features man-eating sharks relating their tasting experience in a Snickers focus group.
Credits: Agency: BBDO New York Production Company: O Positive Date Uploaded: 2011-01-13 Director: Jim Jenkins Chief Creative Officer: David Lubars Senior Creative Director: Gianfranco Arena Senior Creative Director: Peter Kain Executive Producer: Amy Wertheimer Art Director: Gianfranco Arena Copywriter: Peter Kain DoP: Mott Hopfel Number 6: Jason MacDonald Country: United States of America VFX House: Framestore
As part of their ad campaign to promote the 2nd Generation Intel Core i5 processor, Intel has created an action packed ad film highlighting the processors new capabilities. The cool spot is a mix between the opening sequence of 'Catch Me If You Can' starring Leonardo DiCaprio and the TV show 24. However, it involves a very original idea, in that the chase is set on your computers desktop, as the action jumps between programs, applications and websites including facebook, flickr and youtube.
Credits: Advertising Agency: Venables Bell & Partners
Ad Agency Colle+McVoy have come up with an ingenious ad campaign for their coffee brewing clients Caribou Coffee. By transforming a bus shelter into a warm toasty oven, they have created one of the most eye catching bus shelters I have ever seen. Not only is it a clever idea it but I'm guessing it probably makes people feel a little bit warmer waiting for that bus on a cold winter night.
Credits: Advertising Agency: Colle+McVoy, Minneapolis Executive Creative Director: Mike Caguin Group Creative Director: Eric Husband Design Director: Ed Bennett Copywriter: Lee Hanson Art Director: Ben Clymer Producer: Brad Smith Art Buyer: Chris Peters Photography: Terry Brennan
Automaker MINI's latest ad campaign gets help from the iconic Monster Truck brand in this over the top new spot. Created to be played in movie theaters, the ad was shot in 3D and features some great visuals of the stunt. Surprisingly the commercial is pretty funny too, albeit a little campy with some of the crowd shots, but then again it is at a Monster Truck Show.
Credits: Agency:BSUR, Amsterdam Client:MINI Creative Director:Jason Schragger Copywriter:Gian Carlo Lanfranco Art Director:Rolando Cordova Post Production Producer:Niels Scheide Agency Producer:Niko Koot Planning Supervisor:Jeffre Jackson Planning Supervisor:Stein Janssen Production Company:Camp David Director:Robert Jitzmark Producer:Anna Adamson Post Production Company:Glassworks Producer:Hannah McDonald Offline Editor:Gregers Dohn Lead 2D Artist:Morten Vinther 2D Artist:Caio Sorrentino Lead 3D Artist:Markus Lauterbach 3D Artist:Tim Bolland Grading:Ben Rogers Music:Massive Music Project Manager:Cris Kos Song Title:Bleeding Heart Music Composer:N. Berings Lyrics:N. Berings Audio Studio:Stopp Audio Design:Martin Dahl
Gearing up for Super Bowl ad season, Audi releases their latest spot for the up coming campaign with 'Goodnight'. San Francisco ad agency Venables Bell & Partners have created a charming childlike spot, as the commercial's plot and style were based on the famous children's book "Good Night Moon' by Margaret Wise Brown. But don't think the TV spot is all cuddly, the highlight of the ad is the wry shot at Mercedes, "Goodnight old luxury and all of your wares, goodnight bygones everywhere". It's the perfect line for the now classic ad feud between the two luxury car giants.
Credits: Advertising Agency: Venables Bell & Partners, San Francisco
As part of Lexus latest campaign 'The Hard Way', the Japanese automaker designed a gravity defying stunt to define this new confidence building message. And Lexus is practicing what they preach, as this spot used no special effects, just difficult engineering. The commercial stunt took 3 days to shoot as the cars had to be suspended in mid air to achieve the incredible feat.
VW Golf's funny new commercial takes the old adage of it being wise to buy used cars from seniors and turns it on its head. The clever Dutch ad features a couple of opportunistic car shoppers thinking they just bought a babied car off some sweet old lady. But buyer beware.
Credits: Agency: DDB Amsterdam Agency Producer: Yuka Kambayashi Creative: Dylan de Backer; Joris Kuijpers Director: Bart Timmer Production: CZAR.NL Producer: Hein Scheffer Director of Photography: Wouter Westendorp Editor: Annelien van Wijnbergen
Ad Agency Dentsu Creative X have created a hauntingly striking ad film for Subaru's latest marketing campaign. The commercial features the latest in Computer Animated Imagery resulting in some impressive original visuals. The beauty of this epic spot is it's ability to unite cold hard metal parts with the natural world.
Credits: Agency: Dentsu Creative X Inc. Creative Director: Jun Katogi Director: Timo Schaedel Production: INFECTED Post Production GmbH Producer: Alexander Steinhoff Post Production: LAFOURMI Postproduction GmbH Editor: Philipp Dreyer; Hans Hartmann Music: Michael Fakesch
Capitalizing on You Tube's popularity, ad agency Grey New York idea to take actual fan footage reaction to make up their TV spot is a very hip idea. The actual play is by NFL star Santonio Holmes during Super Bowl 43 and is considered one of the best catches in Super Bowl history. Watching real fans celebrate the legendary moment is always a fun thing to watch.
You would think the old Schwarzenegger inspired body builder imitations would be getting old now that he is a Governor, but this ad from Planet Fitness proves the gag still works. In the same vain as Saturday Night Lives famous "We'll pump you up" line, this ad is banking on their catch phrase "I lift things up and put them down", to become as memorable, and in time as annoying. But that is how catch phrases work and I'm positive you will catch yourself saying it to your friends after your first viewing.
Credits: Advertising Agency: Mullen, Boston Chief Creative Officer: Mark Wenneker Creative Director/Copywriter: Brian Tierney Creative Director: Stephen Mietelski Art Director: Chris Toland Director of Integrated Production: Liza Near Exec Producer: Zeke Bowman Producer: Mary Donington SVP Brand Evangelist: Stephen Larkin Account Executive: Jordan Searles Director: Dave Laden Prod Co: Hungry Man EP: Kevin Byrne/Hungry Man Producer: Tom Lowe/Hungry Man Editor: Lawrence Young/Bikini Edit Graphics/VFX: Brickyard Audio/Sound Design: Mike Secher/Soundtrack
Toyota's print ad campaign for their anti-drinking and driving campaign takes a page from psychology 101 text books to get their public service message across. The clever ad features an optical illusion and psychological phenomenon known as cognitive foresight, in that our brains generate images 1/10th of a second prior to our eyes viewing it. In other words, we mistakenly anticipate what we think is there before we even see it. A very effective ad for a very important message.
Credits: Advertising Agency: Saatchi & Saatchi, Madrid, Spain Creative Director: Miguel Roig Art Director: Mauricio Duque Copywriter: Jonay Sosa Account Director: Jesus Ovejero Account Executive: Eva galan Photographer: Getty Images
An ingenious new spot from German Ad Agency Jung von Matt/Elbe, with their digital advert 'Hidden Hotties' for FHM magazine. The clip is the perfect time waster while you are at work, as the clever advert appears to only feature some boring graphs and charts, but by tilting your video display the hidden images become visible. Sexy girls and a juvenile gag are always a good choice for any on-line campaigns hopes for going viral.
Credits: Advertising Agency: Jung von Matt/Elbe, Germany Creative Directors: Jo Marie Farwick, Tobias Grimm, Jens Pfau Director: Sascha Hanke Art Director: Steffen König Copywriters: Fabian Koeniger, Ali Antzar Animation: Niels Münter Production: Markenfilm Music: Audioforce
Similar to a roller-coaster ride photo at your local theme park, Hyundai's latest ad campaign 'Turbo Face' takes real images of people's facial expressions the moment the Sonata's Turbo kicks in. Ad Agency Innocean Worldwide, Huntington Beach idea is a breath of fresh air in an often endless stream of car ads featuring cars driving down curved mountain side roads that we real people never drive on. The fact that the ingenious ad does not feature the car at all is a testament of Hyundai's belief in this bold campaign.
Advertising legend Mr. Peanut is back in this entertaining claymation TV commercial for the American snack food giant. The iconic symbol of Mr. Peanut was first created in 1916 as part of a publicity contest to come up with the brands logo and the winning entry was a rudimentary design created by a grade school boy. The company polished up the character and his various re-carnations has represented the company ever since.
Credits: Advertising Agency: Being,USA Creative Directors: Kris Wixom, Alisa Sengel Wixom Copywriters: Jonathan Marshall, Josh DiMarcantonio Art Director: Eric Stevens Head of Production: Robert Valdez Senior Producer: David Fisher/Media Arts Associate Producer: Alison Gottlieb/Media Arts Production Company: SMUGGLER Partners/Executive Producers: Patrick Milling Smith, Brian Carmody Executive Producers: Allison Kunzman, Lisa Rich Director: Ringan Ledwidge Producer: Sally Humphries Production Company: LAIKA/house Supervising Animation Director: Mark Gustafson Creative Director/Animation Director: Kirk Kelley President/EP: Lourri Hammack Producer: Rebecca Bowen Associate Producer: Evan Smith Director of Photography: Eric Adkins Editor: Michael Corrigan Sound Design: Sound Lounge Engineer: Phil Loeb Asst. Engineer: Evan Mangianele
With one of the coolest corporate mascots out there, Captain Morgan is evolving into quite the pitchman. The rum beverage's campaign by ad agency Pereira & O'Dell has come up with a clever spoof of an exercise infomercial, starring non other than rum pirate himself. The Captain Morgan character lends itself well to the gag, as he delivers a hilarious performance in this bang on take on the campy infomercial genre.
Could this be the latest most interesting man in the world. Well maybe not but he does make a hell of entrance. Like Heineken's product brand Dos Equis Beer, the Dutch beer company appears to be banking on the success of that campaign with a younger leading man to help sell their imported brew. The highlight of the ad is the great song 'The Golden Age' by Danish pop group The Asteroids Galaxy Tour. So integral is the song, the band is even featured in the the TV spot, as they jam with the leading man doing his best Ron Burgundy (Will Farrell in Anchorman) impression.
Credits: Agency: Wieden + Kennedy, Amsterdam Client: Heineken Executive Creative Director: Mark Bernath Executive Creative Director: Eric Quennoy Art Director: Alvaro Sotomayor Copywriter: Roger Hoard Copywriter: Carlo Cavallone Broadcast Director: Erik Verheijen Producer: Tony Stearns Digital Content Art Director: Philip Brink Digital Content Copywriter: Hugo van Woerden Digital Content Producer: Ross Plummer Production Company: Sonny Director: Fredrik Bond Producer: Alice Grant Digital Content Director: Nick Rutter Digital Content Photographer: Hugo Stenson Digital Content Producer: Carla Genoud
In this Spike Lee joint, T-Mobile demonstrates how quickly a video can go viral as they take a funny approach to the much published move of NBA superstar Dwayne Wade to the Miami Heat and a remixed comment by Charles Barkley . The "Outta Here" commercial features Wade stuck in a hotel restroom as he makes a distress call that fuels a misunderstood media frenzy. And in the spot "Chuck Remix", Barkley becomes an overnight music sensation. Clearly the spots are not as groundbreaking as Spike Lee's earlier advertising work he did with Nike and Michael Jordan, but the ad campaign makes for an interesting take on the nature of our new social media network. In the words of Charles Barkley "I may be wrong, but I doubt it".
Credits: Advertising Agency: Publicis, Seattle Producer: Leslie DiLullo Art Director: Rob Hollenbeck Copyriter: Steve Williams Production: Pony Show Entertainment Director: Spike Lee Executive producer: Susan Kirson, JeF Frankel Producer: Fern Martin DP: Matty Libatique
Axe ads have always had a reputation for being sexist and juvenile, but their latest ad campaign titled "Fallen Angels" is a clever yet blasphemous take on their predictable and humerus notion that women can't control themselves around the teen deodorant. This sexy ad will make the Catholic Church blush, as it features fashion models Adewole Bretty, Sara Samson, Josipa Jankovic and Magda Klebanska as Fallen Angels to temptation.
This 2011 Brazilian version isn't the first time Axe has used the images of sexy Fallen Angels in their adverts, as Lowe Bull advertising agency created a similar print ad back in 2006 for Axe's South African market.
From the "Feed Your Imagination" Campaign for Getty Images comes a hauntingly surreal spot that demonstrates the incredible visual combination's we can build with just our imagination. The Israeli production achieve some cool effects as they mixed together different images to create an entirely original one.
Credits: Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv Director: Ilan Manor Chief Creative Officer: Gideon Amichay Executive Creative Director: Tzur Golan Creative Director: Yariv Twig Copywriter: Paul Paszkowski Art Director: Gil Aviyam Illustrator: Gil Aviyam Country: Israel Executive Client Director: Adam Polachek Account Supervisor: Liraz Kolodro Account Executive: Maya Yagel Office Producers: Sigal Nugasi, Shira Robas
In this strange little ad, a young man takes an eye opening stroll through a town known as Cursorville. HP TouchSmart clever TV spot is akin to a twilight zone episode, but in the end we we soon discover that human hands are still the most intuitive and natural way to do anything - and Shawn your not freak, everybody else is.
Credits: Agency: Goodby Silverstein & Partners Agency Country: USA Creative Director: Jim Elliot; Will McGinness Creative: Jesse Gazzuolo Director: Geordie Stephens Production: Tool of North America Producer: Jeff Tanner Director of Photography: Flor Collins Editor: Christjan Jordan (Arcade) Music: Human
Not too many diaper commercials come along where you actually take notice but this latest ad from Huggies is a very visually appealing spot. Ad agency JWT, New York created the impressive effects by layering still shots in a 3D styled composition. This effect has been seen in many other commercials and films but it really serves itself well with this ad's message "enjoy the ride", in that everything appears to stand still when a toddler is on a playful yet destructive rampage. The whimsical song is "Let's Dance Together Till Morning" by Paul Reeves.
Credits: Agency: JWT, New York Executive Creative Director: Walt Connelly Creative Director: Richie Glickman Art Director: David Suarez Copywriter: Daniel Gonzalez Head of Art: Aaron Padin Title Animation: Chadwick Whitehead Director of Integrated Production: Clair Grupp Director of Brand Production: Joe Calabrese Senior Integrated Producer: Owen Katz Assistant Producer: Mike McLoughlin Business Director: Karyn Rockwell Account Executives: Aissatou Balde, Raymond Lynch Production Company: MJZ Director: Fredrik Bond Executive Producer: Lisa Margulis Senior Executive Producer: Jeff Scruton Producer: Nicholas Wrathall DP: Hoyte van Hoytema Visual Effects and Editorial: MassMarket, New York Executive Producers: Rich Rama, Justin Lane Producer: Nancy Nina Hwang Associate Producers: Marcus Lansdell, Justin Romero Editor: Cass Vanini Lead Flame: David Parker Senior Flame: Jamie Scott CG Supervisor: Damon Ciarelli CG Lead: Andy Jones CG: Todd Akita, Jonah Friedman, Soo Hee Han, Xuan Siefert CG Modeler: Tom Cushwa CG Previz: Ian Brauner Tracking Lead: Joerg Liebold Tracking: Denis Trutanic Flame: Joanne Unger Junior Flame: Jeen Lee, Adam Flynn Audio Post: JWTwo Sound Mixer: Andy Green Music Producer: Dan Burt Audio Producer: Greg Tiefenbrun Animation Company: Buck, New York Executive Producer: Kate Treacy, Anne Skopas Producer: Kevin Hall Creative Director: Orion Tait CG Supervisor: Lars Holmgren 3D Generalist: Kevin Couture, Arvid Volz, Dave Soto CG Lead/Modeling/Comping: Ryan O'Phelan
As part of their Short Stories Series, Showtime has released "The Deep", a clever animated underwater journey created by internationally renowned director PES. The stop motion spot uses just metal objects and tools, producing a surprisingly organic feeling in this impressive short film advert.
Credits: Written/Directed/Animated: PES Producer: Sarah Phelps, PES VFX Compositing: Wolfgang Maschin, Demiurge
French multinational Areva comes up with an epic journey of energy. Similar to Audi's recent ad release "Footprints of Progress", this great new spot uses the same forward sweeping camera shots, as it advances through space and time. Nonetheless, the ad works both visually and sonically, as it features the always popular song "Funky Town" as it's backing soundtrack.
Credits: Advertising Agency: Euro RSCG C&O, France Executive Creative Director: Jérôme Galinha Copywriter film: Georges Picaut Art Director film: Stephane Franck TV Producer: Virginie Meldener Agency Producer: Christine Meneux Director: H5 Production Company : ADDICT/Stéphane Kooshmanian, Delphine Rodet Post-Production Company: BUF Sound Production: Rémy Péronne/La Maison de Production)
Audi takes a Darwinian approach to demonstrate the progress of the German car company in their latest TV commercial. Ad Agency Venables Bell & Partners achieves this perfectly by using a camera shot that is constantly moving forward, resulting in a crash course in the history of movement and transportation on our planet.
Credits: Advertising Agency: Venables Bell & Partners, USA Creative Director: Paul Venables Art Director: Jonathan Byrne, Brandon Sides Copywriter: James Robinson Business Manager: Susan Conklin Producer: Mandi Holdorf Broadcast Production Director: Craig Allen Production Company: Motion Theory Director: Mathew Cullen Executive Producer: Javier Jimenez Line Producer: Bernard Rahill Director of Photography: Jeff Cronenweth Post Production/VFX Company: Mirada Creative Director: Kaan Atilla, Mathew Cullen Art Director: Ram Bhat Head of VFX/VFX Supervisor: John Fragomeni Senior VFX Producer: Mark Kurtz VFX Coordinator: Paul Pianezza Previs: Jeff Benoit DFX Lead: Andy Cochrane CG Lead: Marion Spates Designers: Brian Cariaga, James Levy Houdini Artists: Kevin Gillen, Ryan Phalen, McKendree Poston Animator: Slavik Anishchenko Matte Painters: Tim Clark, Elias Gonzales Tracking: Jon Aghassian, Juan Colon, Colin Cromwell, Tim Donlevy, Dylan Jutt, Michael Karp, Candida Nunez, Jared Sanders Roto/Paint Lead: Elissa Bello Rotoscope Artists: Stephen Edwards, Megan Gaffney, Meredith Hook, Kenneth Lui, Carlos Rosario, Jackie Shibles, Midori Witsken Lead Flame Artist: Federico Saccone Flame Artists: Todd Hemsley, Chris Moore Production Manager/HR Director: Tina Van Delden Editorial Company: Motion Theory Editor: Jason Webb Assistant Editors: Jeff Aquino, Rigo Madrigal Music: Stimmung Mixing House: Lime Sound Design: 740 Sound Design
Ad agency Pereira & O'Dell has launched their latest installment for its Lego Click marketing campaign with a short film advert called "The Brick Thief". Lego commercials have always been innovative mostly due to the inherent creativity of its product, as it lends itself well to stop motion animation. This spot stretches both the laws of physics and imagination, as it features a whimsical scientist stealing Lego bricks from unsuspecting kids in his wacky Lego lab.
Credits: Agency: Pereira & O'Dell PJ Pereira Chief Creative Officer Kash Sree Executive Creative Director Jason Apaliski ACD/Art Director Jaime Robinson ACD/Writer Sara Krider Producer Jeff Ferro Director of Production Gary Theut Director of Client Services Skylar Fogel Account Executive Production company: MJZ Blue Source Line Producer Eric Stern Executive producer David Zander Excutive Producer Eduardo Martinez Director of Photography Veronica Falcon Choreographer Nicolas Scabini Art Director Editorial: Rock Paper Scissors Damion Clayton Editor: Carol Lynn Weaver
From ad agency BBDO, Argentina comes a great ad for South American soft drink H2oh! This clever TV spot is a funny take on the all important meet the parents night for a young couple as the young suitor charms all the members of his girlfriends family - and when I say everybody I mean everybody.
Credits: Advertising Agency: BBDO, Argentina Executive Creative Directors: Rodrigo Grau, Ramiro Rodríguez Cohen Creative Directors: Gabriel Huici, Jorge Ponce Betti Copywriter: Roberto Espino Art directors: Joaquín Campins, Frodo Account Manager: Daniel Albamonte, Paz Goicoa Head of TV dept: Verónica Zeta Agency Producers: Rodrigo Lema, Carlos Cavaciocchi Production company: Argentinacine Director: Augusto Giménez Zapiola Executive producers: Marcos Landajo, Nano Tidone Photography: Julián Ledesma Editor: Leandro Aste Post production: Metrovision Sound: La Casa Post Music: Supercharango Advertiser’s supervisor: Federico Bluthgen, Hernán Tantardini, Alejandro Laborde, Richard Rodríguez
Lipton Brisk Iced Tea recent ad campaigns have been producing some great stop-motion animated commercials with the likes of Rocky, voiced of course by Sylvester Stallone and John McClain voiced by Bruce Willis fighting off George Jefferson, and of course Bruce Lee battling the Karate Kid. This most recent TV spot "Machete" takes a different take in that it features great character actor Dany Trejo reciting the story of his spin- off Grindhouse movie Machete in only :65 seconds. In addition, this new campaign by Lipton is trying to start a large Facebook following where you can tell your story in the hopes of one day starring in your very own animated Brisk ad.
Always a big fan of claymation in advertising, this TV advert from the UK is a visual stunning work of art. The TV commercial features characters and settings morphing into each other as the Land Rover rolls along, resulting in some impressive effects. It took over 44 Model Makers, Designers and Animators to complete the spot, and even a fully animatable Freelander 2 was built.
Credits: Advertising Agency: RKCR/Y&R/Wunderman,UK Production Company: Hornet Post Production: Tag Executive Creative Director for Land Rover: Graham Lang Writer: Mark Waldron Art Director: Dave Godfree Digi CD: Mike Watson Digi Writer: Sophie Clark Digi Art Director: Fiona Clark
In 2010 Old Spice launched a 3 day on-line campaign that quickly became the fastest growing ad campaign in history with over 6 million views after only 24 hours. Old Spice's agency Wieden+Kennedy not only created an on-line phenomenon but made the TV commercial's star Isaiah Mustafa a cultural icon of 2010. The funny TV spot also aired on the Super Bowl and is widely considered the most memorable of the 2010 Super Bowl ads. Interestingly, the scene was a single shot and done in one take with no edits, CGI or blue screens used. The creators took 3 days to shoot and 53 takes to achieve the amazing effect. Sets were lifted using pulleys and even Mustafa's towel was ripped off with just a hook. Definitely worth taking a look back at one of the great ads of 2010.
Credits: Agency: Wieden+Kennedy, Portland Executive Creative Directors: Mark Fitzloff, Susan Hoffman Creative Directors: Eric Baldwin, Jason Bagley Copywriter/Art Director: Eric Kallman Copywriter/Art Director: Craig Allen Agency Executive Producer: Ben Grylewicz Agency Producer: Erin Goodsell Production Company: MJZ, Los Angeles Director: Tom Kuntz Executive Producer: Jeff Scruton Line Producer: Scott Kaplan DP: Neil Shapiro Editorial: Final Cut Editor: Carlos Arias Post Executive Producer: Saima Awan VFX:The Mill VFX Supervisor: Phil Crowe VFX Producer: Arielle Davis Mix: Lime Studios
Automaker Mercedes-Benz new TV commercial features seven time Formula One world champion Michael Schumacher and two time champ Mika Häkkinen, answering the question of how do famous race car drivers drive when they are not on the racetrack? Well apparently they drive like Sunday drivers, as the legendary rivalry is played out for us in this funny German TV ad.
Credits: Advertising Agency: Jung von Matt/Neckar, Germany