Elton John Regis Philbin & Melanie Amaro Star in Pepsi's Super Bowl XLVI Commercials

Regis Philbin makes a cameo in one Pepsi Max's 2012 Super Bowl ads...
In the check-out line, the Coke Zero driver is hoping to quickly pay for a delicious Pepsi MAX without anybody noticing. Unfortunately for him, the transaction doesn't go as planned.

Below, a teaser and behind the scenes of the Pepsi Super Bowl commercial starring Elton John and Melanie Amaro in the "Kings Court" ad.

Ad Agency: TBWA\Chiat\Day

Jerry Seinfeld "Transactions" Acura Debut Super Bowl XLVI Commercial Extended Version

Acura, for the first time, will run a commercial during the Super Bowl championship game to capitalize on communicating with the more than 100 million viewers. Designed to strengthen Acura brand awareness and leverage Acura's announcement in Detroit at the North American International Auto Show earlier this month, a 60-second commercial featuring the iconic talent of Jerry Seinfeld and Jay Leno coupled with the highly anticipated NSX supercar concept will air during the third quarter.

"Acura has a specific plan in place across all communication channels to build off of the first round of product news announced at the North American International Auto Show. The response to the ILX, RDX and NSX supercar concept has been extremely positive," said Susie Rossick, Acura Brand Manager. "Our Super Bowl strategies are simple—build upon the buzz created in Detroit and leverage the excitement for the future return of the legendary NSX to the Acura lineup."

This commercial, "Transactions," depicts the over-the-top antics of two actual top car collectors, Jerry Seinfeld and Jay Leno, in an unrelenting bid to be the first in line to take delivery on the first Acura NSX.

"The goal is to present a commercial that not only clearly positions the NSX as the ultimate 'must have' sports car, but does it in a way that is memorable, entertaining and aligned with Acura's brand position," said John Hage, EVP/executive creative director at rp&, Acura's advertising agency of record.

The Super Bowl campaign includes a pre-game release of a 1-minute 50-second—extended version of "Transactions," PR initiatives, search, seeding and paid media placements. The commercial will be featured in Acura dealerships across the country. In addition, as the preferred vehicle of W Hotels, the commercial will be shown in-car on the MDX's rear-entertainment DVD screen during guest rides.

"Transactions" will help to build upon the anticipation coalescing for the next chapter of Acura, which commences this spring with the launch of the all-new RDX crossover sport utility vehicle and the introduction of the all-new ILX luxury compact sedan.

Agency: RPA
Exec VP, Executive Creative Director: John Hage
VP, Head of Art: Phillip Squier
Associate Creative Director/Copy: Jon King
Art Director: Brian Hall
VP, Executive Producer: Jack Epsteen
Production Writers: Jerry Seinfeld, Barry Marder, Chuck Martin, Spike Feresten, Bob Einstein
Production Company: MJZ
Director: Craig Gillespie
DP: Emmanuel Lubezki
Visual Effects: Eight VFX
Editorial: Arcade
Editor: Kim Bica
Sound Design: Mit Out Sound
Sound Designer: Ren Klyce

via: http://www.trustcollective.com/portfolio/content/rpa_transactions.php#ixzz1kzNyJWB1
Attribution: Written content created by TRUST: http://www.trustcollective.com
Under Creative Commons License: Attribution Share Alike

Official 2012 Honda CR-V Super Bowl Commercial "Matthew's Day Off" Extended Version

To celebrate the launch of the all-new 2012 CR-V, Honda brought Ferris Bueller's Day Off back in a 2012 Super Bowl commercial. They cast Matthew Broderick as himself, skipping out on a day of acting work and living it up in his all-new CR-V. Relive movie history with Honda's fresh twist and wonderful homage to this '80s classic.

They also hid over two dozen references to the movie throughout the commercial. Some are obvious, some are very subtle. See how many you can find. #dayoff

Advertising Agency: RPA, USA
Executive Creative Director: Joe Baratelli
Group Creative Director: Jason Sperling
Creative Director: Chuck Blackwell
Associate Creative Director / Copywriter: Ken Pappanduros
Art Director: Ariel Shukert
Copywriter: David Sullivan
SVP, EP: Gary Paticoff
Senior Producer: Isadora Chesler
Director of Business Affairs: Maria Del Homme
Production Co: Moxie Pictures
Director: Todd Phillips
DP: Larry Sher
Executive Producer: Lizzie Schwartz
Head of Production: Roger Zorovich
Line Producer: Salli Zilles
Production Supervisor: Barry Heaps
Production Designer: Shepherd Frankel
Editorial Company: Union Editorial
Editor: Jim Haygood
Executive Producer: Michael Raimondi
Producer: Lynne Mannino
Asst. Editor: Dylan Firshein
VFX/Telecine: The Mill
Managing Director: Ben Hampshire
Telecine Artist: Adam Scott
Lead Flame Artist: Andy Bate
Producer: Enca Kaul
Music: Beacon Street Studios
Composers: Andrew Feltenstein, John Nau
Mixer: Paul Hurtubise
Executive Producer: Adrea Lavezzoli
Producer: Caitlin Rocklen

The New Reinvented Toyota Camry Ad

Toyota Camry reinvents everything from a couch to a blender in their new commercial.

Ad Agency: Saatchi & Saatchi LA

Matthew Broderick as Ferris Bueller in Mysterious Super Bowl Ad Teaser

Welcome back Ferris! If you don't want to know what or who Broderick is acting as Ferris Bueller for in a Super Bowl commercial for, don't read on.

Jalopnik says the Bueller spot is for Honda: "A source familiar with Honda's operations hinted to us earlier this year that the company was going to do a Ferris Bueller-style ad for the Super Bowl starring none other than Matthew Broderick. The source also added that the spot was going to mimic much of the original film, except this time prominently featuring Hondas. The big jump the two valets do in Cameron's dad's Ferrari? We hear this time it's going to be a Honda CR-V. Honda is pouring a lot of money into this ad and, according to our source, hired The Hangover writer/director Todd Phillips to put it all together."

1st Bank Super Bowl Bathroom Break Ad

FirstBank will urge all Super Bowl viewers to take a washroom break during the game in their 2012 Super Bowl commercial contribution.

“At FirstBank, customer service is our priority. So if you’re a FirstBank customer worried about missing one of the exciting commercials, or the game time, now would be a great time to go to the bathroom.” (Long pause.) “Seriously.” (Long pause once again.) Three seconds from the commercial’s end, a supered tag adds that FirstBank has “better customer service.”

Advertising Agency: TDA_Boulder, Boulder, USA

New Fiat Panda - This is the Italy we like

A passionate new commercial for the Fiat Panda.
Questa è l'Italia che piace.
Arte. Inventiva. Talento costruttivo. Grandi imprese industriali.
Le cose che costruiamo ci rendono ciò che siamo.

Translation: New Fiat Panda. This is the Italy we like. Art, passion, hard work. The things we make, make us.

CCAA Commercial The Megan Fox Mike Tyson Islands

I have no idea what's happening in this ad, but they seemed to have discovered two new islands, the Megan Fox Island and, ready for this? The Mike Tyson Island.

Audi Vampire Party 2012 Super Bowl Teaser Ad

Yet another sneak peek preview into what we can expect to see from Audi and their 2012 Super Bowl commercial, vampires have a party.

The Audi Vampire Party Super Bowl full teaser ad below.

Ad Agency: Venables Bell & Partners

Gary Busey A Mattress and one Funny Ad for the Ellen Shop

Gary Busey lends his talents to a new ad campaign for The Ellen Shop. "The ellen shop does not sell mattresses" ironically is the best line in the commercial considering Busey is on one throughout the entire ad.

The "Chevy Happy Grad" 2012 Super Bowl XLVI Ads

This is Zack Borst's winning entry into Chevrolet's Route66 competition, the Chevy ad will appear during the 2012 Super Bowl XLVI. See what happens when a high school grad mistakes the neighbor's car for his own.

William Shatner in the Priceline Negotiator's Last Deal Commercial

William Shatner is the star of the newest Priceline commercial, but this ad is going over to well with the American Bus Association. They are asking the ad be pulled from being aired, apparently seeing Shatner in a bus as it goes over a bridge that ends in a rather dramatic explosion isn't good for the bus biz.

NEW YORK (CNNMoney) -- The American Bus Association is asking that Priceline pull an ad that shows its longtime spokesman William Shatner dying in a fiery bus explosion, saying that it believes the ad is in bad taste.

The ad, which started airing Monday, is an effort by the online travel service to drum up attention for its published-price offering, which is much less well known than its name-your-own-price service.

A company spokesman stressed that while they are killing off Shatner's "Priceline Negotiator" character, they still have the former "Star Trek" star under contact as a celebrity spokesman.

But while Priceline is happy with the spot and the buzz surrounding it, the trade group, which represents inter-city bus lines as well as charter bus services, is upset, saying it "damages the reputation of our industry."

Group spokesman Dan Ronan concedes that he doubts any potential customers will be afraid to take the bus after seeing the spot, but said "it portrays the industry in a bad light. We're protecting our brand and our reputation."

Neither Priceline nor Shatner had any immediate response to the group's objection.

The trade group also invited the 80-year old Shatner to ride a motorcoach and see how safe and comfortable they are. It pointed out that Shatner will be appearing next month in an autobiographical one-man show on Broadway, where a large proportion of customers travel by bus.

"In fact, it is estimated that nearly one third of theater tickets are purchased by group tour and motorcoach customers," said the group's statement

Jason Wu for Target Mischief TV Commercial

Watch the Jason Wu for Target collection come to life in this new ad for Target entitled "Mischief" that not only features the song "Battez-Vous" by Brigitte in the commercial but also the animated cat Milu.

Ad Agency: Wieden + Kennedy New York

New adidas adizero™ Rush "The Team" TV ad

Christopher Riggert directs the new Adidas commercial introducing the 7.5oz adizero™ Rush running shoe. "The Team" TV spot is a communal celebration, athletes, cheerleaders, the marching band and fans join together and all run together, not bad.

Agency: 180 LA
Client: Adidas
ECD: William Gelner
Prod. Co.: Biscuit Filmworks
Director: Christopher Riggert

David Beckham shines in Google Plus Video

A look at sports icon David Beckham's international appeal on the web via a pretty nice video courtesy of Google+. The spot is similar to other videos from "The Web is What You Make of It" ad campaign, the film shows off a suite of Google+ products that all allow Beckham to connect with fans all over the world.
The song in the commercial is David Guetta, "Without You."

Agency: Whirled
Client: Google Plus
Director/Writer: Scott T. Chan
Producer: Bobbie Wang
Exec. Producer: Andrew Schulte
Art Director: Chris Crutchfield
Clips courtesy of UNICEF, Fremantle Media, TelegraphTV, Pepsi, ACMilan (youtube.com/ACMilan), Sainsbury's. Music courtesy of EMI Music.

GoDaddy's "Body Paint" 2012 Super Bowl Commercial is Leaked

In typical GoDaddy fashion, they leak their 2012 Super Bowl XLVI commercial early. This years Super Bowl ad features Danica Patrick and Jillian Michaels are painting a naked model's body with messages about the company's .co domain names.

Come on GoDaddy you guys should be able to do better than this, it's getting old.

Tropicana "Brighter Mornings" Advert from Trafalgar Square

Trafalgar Square, London. 23 January 2012. 6.51am. A spectacular sun created by art collective Greyworld as part of Tropicana's Brighter Mornings campaign brightens up Trafalgar Square.

The Trafalgar Sun which took six months to create is 30,000 times bigger than a football, has a surface area of 200m2 and weighs over 2,500kgs. Its internal light source produces 4-million lumens of light, the equivalent of 60,000 light bulbs, making the artwork visible from space.

"Samsunged" New Samsung Galaxy S II Commercial "The Next Big Thing"

The Next Big Thing from Samsung is their newest TV commercial for the Samsung Galaxy S2 where the iPhone lovers get "Samsunged."

Watch for the Samsung Super Bowl ad, I'm sure there will be a lot more "Sumsunged-ing" to come.

Agency: 72andsunny

New NIKE+ FuelBand "Counts" Commercial Video

Nike pumps up their game in the new "Counts" spot featuring a cast of celebrities and sports figures including: Kevin James, Edward Scissorhands, Ferris Bueller, Paul Blart, LeBron James, Kevin Durant, Rucker Park and few more and clips of many popular movies, you'll just have to watch it to soak it all in. The music is GROOVE ARMADA - I See You Baby.

Running counts. Jams count. Style counts. Splits count. Basketball, soccer, tennis, football, snowboarding, skiing, lacrosse, baseball, softball - those all count. Walking, flying, training, cardio, jumping, stacking, taking the stairs - they all count too. The Nike+ FuelBand. Life is a sport. Make it count. That's a lot of stuff to count.

The Bark Side 2012 Volkswagen Super Bowl Commercial Teaser

Volkswagen,VW releases a teaser ad preview of their 2012 Super Bowl XLVI commercial with a chorus of barking dogs. A canine chorus barks a familiar tune. Keep an eye out for our 2012 Game Day commercial—it will all make sense. If you love Star Wars and Volkswagen, you can create your very own Intergalactic Invite to your Big Game party here at http://vw.com/star-wars-invite

Advertising Agency: Deutsch, Los Angeles, USA

David Beckham for H&M in Super Bowl XLVI Commercial

Photo courtesy H&M
Ladies here is one reason for you to tune into the Super Bowl on February 5, during the second quarter of the game, H&M will debut a 30-second ad starring David Beckham wearing nothing more than his boxers! H&M will be launching the new David Beckham Bodywear collection.

Steve Lubomski, Director of Marketing for H&M North America, said in a statement..."We're thrilled with this campaign and excited to captivate viewers' attention during the Super Bowl, the biggest stage in the world to unveil our ad campaign."

"The underwear is totally my designs, and are things that I like to wear," Beckham told U.K. newspaper The Sun. "I sometimes wear them to go to sleep -- they're very cool," he explained.  Is it just me or does that quote just sound strange?

IKEA "The Sofa Player" Advert

IKEA ad, The Sofa Player. Sit down, sit back, close your eyes, lie down, stretch out. Feel. Then stand up again, take three steps back and just watch. A film to tell the Swedish people about IKEA's wide selection of sofas, did it work?

Advertised brand: IKEA
Advert title: The Sofa Player
Advertising Agency: Forsman & Bodenfors
Creative Director: Filip Nilsson
Art Director: Adam Ulvegärde, Staffan Lamm
Copywriter: Filip Nilsson
Production company: Aspekt/Kokokaka

15 Second Lexus Teaser Ad for the 2012 Super Bowl XLVI

Lexus will have an ad in the 2012 Super Bowl XLVI for the first time ever. It features the all-new GS, and they have started promoting it with a 15 second teaser ad.

Ad Agency: ATTIK in association with Lexus

"You Are Your Words" American Heritage Dictionary Web Launch Promo

To celebrate the launch of the 5th edition of The American Heritage Dictionary, Mechanica and Lollipop have created an interactive experience around the concept "You Are Your Words." The core of the concept is that the words you use are about more than just communicating – they tell the world who you are. And today, through emails, tweets, posts and other forms of communication, our words define us more deeply and broadly than ever.

The site brings this concept to life in a very dynamic and personal way, by engaging people to create a self-portrait in their own words. Visitors to YouAreYourWords.com can upload a photo or use their webcam to take a picture of themselves. They can then connect to Facebook or Twitter to pull in words from their social stream, or enter words that best define who they are. From there, Lollipop created a server-side application that composites a user’s words with their photo, creating a unique word-based self portrait.

One of the largest challenges on this project was to develop an engaging interactive experience that didn’t rely on Flash or HTML5 functionality. The site is built on a Ruby on Rails infrastructure and uses front-end technologies that do not require the use of plug-ins or advanced browsers.

Client: American Heritage Dictionary – 5th Edition
Creative Agency: Mechanica,
Jim Garaventi, Partner/Creative Director
Libby Delana, Partner/Creative Director
Brand Director - Julie Carney
Executive Producer - Eric Freedman
Interactive Production Company: Lollipop, Toronto

Thanks Shannon

Mini Fan The Flame Web Film Spot

This is an update to my previous post about the Mini Fan The Flame Facebook campaign we posted earlier. They created a nice video to promote the campaign as well.

Agency: TBWA\Agency.com, Belgium
Creative Director Online: Gert Pauwels
Creative Director: Hendrik Everaerts
Art Director: Lander Janssens
Copywriters: Paul Van Oevelen, Bout Holtof
Account team: Bénédicte Ernst, Hadoum Ghassab
Online Project Manager: Tine Anthoon
Digital Project Coordination: Jan Bikkembergs, Stijn Dupas
Online Strategic Planner: Rindert Dalstra
Flash Development: Ken Kool, Diederik Vanderemoortele
HTML & PHP Development: Geert Broeders
Motion Graphics: Annelies Eskens

IBM "All In The Cloud" New TV Ad Campaign

IBM breaks a series of new television ads that evolve the Smarter Planet campaign with a new creative look and feel. The television advertising provides a very different creative look for IBM, one that is a bit more visually distinctive. The smarter analytics campaign.

“All in the Cloud”, the most ambitious of the commercials, tapped 32 animators, illustrators, designers and modelers who worked for eight weeks to create a world that one could imagine in the clouds. Everything in the spot was painted by hand and then mapped onto 3D wireframes to create the completely bespoke look. Each character has a back story which sparked the animators’ imaginations. Every “location” was extensively researched to make sure the transformed world looked like the real one.

Ad Agency: Ogilvy & Mather
Mike Hahn, Art Director/Group Creative Director
Ryan Blank, Copywriter/Group Creative Director
Susan Westre, Worldwide Executive Creative Director
Steve Simpson, Chief Creative Officer, North America
Fred Kovey, Copywriter
Andrew Mellen, Copywriter
Jillian Abramson, Art Director
Lee Weiss, Executive Producer
Jess Latour, Production Coordinator
Dave Lambert, Assistant Producer
Karl Westman, Executive Music Supervisor

Production Company: Psyop/Smuggler
Director: Psyop
Psyop Creative Directors: Marie Hyon, Marco Spier
Executive Producer: Lucia Grillo
Senior Producer: Crystal Campbell
Associate Producer: Kay Chen
Storyboard Artist: Ben Chan
Design: Ben Chan, Laurean Indovina, Eunice Kim, Sam Ballardini, Mara Smalley, Paul Cayrol
CG Lead: Mark Rohrer
CG: Kitty Lin, David Han, Roman Kobryn, Dan Fine, Todd Daniele, Soo Hee Han, Rie Ito, Rick Fronek, Vadim Klyaev, Sylvia Apostol, Shuchen Lin, Denis Kozyrev, Fabio Piparo, Dave White, Rie Ito Gregory Ecker, Eric Chou, Consuelo Macri, Chang-Pei Wu, Joerg Liebold, Bogdan Mihajlovic
Lead Compositor: Manu Gaulot
Compositor: John Loughlin, Herculano Fernandes, Carl Mok
Flame: Jamie Scott
Editors: Cass Vanini, Jonathan Flaum
Music: Pulse Music

"Gold - Make Your Own" Doritos Crash the Super Bowl 2012

How this entry into the Doritos Crash The Super Bowl 2012 contest didn't make it as one the finalist is beyond me. The list of ingredients used in the "Make Your Own Gold" spot alone could have made this a winner.

I knew you'd want to know so here you go...full list of ingredients:
Staff of Anubis, Philosopher Stone, Rubber Hammer, Rubber Nails, Moon Rock Salt, Archimedes Screw, Harpsichord, Parachute, Blank, Bag of Holding, Cloud Mist, Elven, joy, Lucky Penny, Love Song, Erlenmeyer Flask, Marcoscope, Sense of Wonder, Blankety Blanks, Temporal Glitch, Haiku, Nods, Sweeps, Beeps, Deeps, Sneeps, Reeps, Winks, Memories, Fireballs, Congratulations, Laughter, Lightening, Star Dust,Rings of a Tree, Mother's Approval, Mountain Air, Cheesiness, Inspiring Footage, Smiles, Secret Ingredient, Smell of Morning, Love, and of course Salt.

Written by: Jack Dreesen, John Ramsey & David Ward
Directed by: David Ward & John Ramsey
Produced by: Jack Dreesen, John Ramsey & David Ward
Starring: Byron Brown

New TV Ad for the Audi Quattro "Ahab"

The new Audi Quattro commercial campaign entitled "Ahab" is inspired by one of the all-time classics in American literature, "Moby Dick." Audi re-imagines Herman Melville's epic struggle between obsessed sea captain and elusive white whale to bring the legend of quattro® to life. The mighty tow truck driver, played by David Florek has hooked them all but one...The Audi Quattro. The ad was shot in Willow, Alaska.

Ad Agency: Venables Bell & Partners, San Francisco
Produced by: Epoch Films
Director of photography: Jamin Conn
Assistant director: DK Johnston
Post production: The Mill, Los Angeles

Victoria's Secret Begs For your Vote As Best Brand on CBS's Greatest Super Bowl Commercial Contest

Victoria's Secret has just been nominated as one of the top 10 brands on CBS's Greatest Super Bowl Commercials, so they've created this short teaser spot to get you to vote for them. You can make your vote for Victoria's Secrets or any one of the other front runners at cbs.com/superbowl by January 31st. The results will air February 1st for Best Brand. The other brands nominated are: Bud Light, Budweiser, Careerbuilder.com, Coke, Doritos, E-Trade, FedEx, GoDaddy, and Pepsi.

Google Maps Rolls a Ball Through Cube City in a Video Ad Spot

Venables Bell & Partners promotes Google and its host of services by re-imagining the classic labyrinth game as a handcrafted, real life version of Google Maps. Built by VB&P and 1st Ave Machine, the video shows two players navigating a little blue ball through an elaborate city scape -- as it checks in to places, rates businesses and then finally finds its way to its destination.

Agency: Venables Bell + Partners
Client: Google Maps
ECD: Paul Venables
ECD: Will McGinness
Creative Director: Paul Foulkes
Art Direction: Byron Del Rosario
Copywriter: Kelly Diaz
Dir. of Integrated Production: Craig Allen
Agency Producer: Zeynep Taslica
Prod. Co.: 1st Ave Machine
Director: Bob Partington
Director: Aaron Duffy
DOP: Will Rexer
Exec. Producer: Mikha Grumet
Exec. Producer: Sam Penfield
Producer: Rachel Watanabe-Batton
Editing: Hooligan Filmworks
Editor: Peter Mostert
Sound Design: Beacon Street
Sound Design: Paul Hurtubise
Music/Mix: Beacon Street
via: Creativity Online

Jolly Rancher "Turtle"

New Jolly Ranchers Turtle Ad – Chewy and crunchy, like a turtle. But they taste way better and won’t laser zap you.

“Turtle” is the latest from director Olivier Agostini for Jolly Rancher. “Turtle” was written and directed by Olivier Agostini as part of a crowd sourcing campaign for the brand, which he discovered on http://www.poptent.net
The brief for this project was centered around the concept that the new Jolly Rancher candy was crunchy and chewy.

“The words a crunchy hard shell with a chewy inside, kept making me think of a turtle”, says Agostini. “I've never owned a turtle, nor do I know anything about turtles, but I couldn't seem to shake this vivid picture from my imagination.”

After a week of brainstorming, Agostini came up with the concept for the spot you see here – a spot about a guy who's ominously staring at a turtle, wanting to eat it for its "crunchy and chewy" qualities, and a turtle who is trying to convince the guy not to eat him in favour of the Jolly Ranchers. “This could not just be any turtle,” adds Agostini. “I had to give the turtle some sort of power. And since the turtle was limited in terms of mobility (turtles aren't very good at karate) I figured lasers would be an easy and funny defense mechanism. And who doesn't love lasers?”

All the shots of the turtle are in-camera. The only effects being the smoke, sparks and lasers. “I felt it would never be as funny if a CG turtle was used or if we animated his mouth. For me, the more practical it looked, the funnier it was.”

Director: Olivier Agostini
Production Company: Weird Pictures
Copywriter: Olivier Agostini
Art Director: G.O. Burton
DP: Aaron Biller
Editor: Steven Cuellar
Production Designer: Jimmy L'ananas
Wardrobe Stylist: Marie-Pierre Agostini
VFX: Aaron Sjogren
Animal Wrangler: Stephanie Ghantous
SFX: Tyler Slade
Post: Co3

Mini Fan The Flame

Mini Fans The Flame with new Facebook ad campaign, check out the Facebook page here.
"A MINI Countryman was placed on a slope of 15% hanging only on a thick rope.
Under the rope a bunsen burner was placed. Once you have liked the Facebook page
you can watch the live construction, which was build on the parking lot of the
Brussels Motorshow and remote ignite the flame from the campaign website."

Agency: TBWA
Creative Director Online: Gert Pauwels
Creative Director: Hendrik Everaerts
Art Director: Lander Janssens
Copywriters: Paul Van Oevelen, Bout Holtof
Account team: Bénédicte Ernst, Hadoum Ghassab
Online Project Manager: Tine Anthoon
Digital project Coordination: Jan Bikkembergs, Stijn Dupas
Online Strategic Planner: Rindert Dalstra
Flash Development: Ken Kool, Diederik Vanderemoortele
HTML & PHP Development: Geert Broeders
Motion Graphics: Annelies Eskens

Thanks Rindert

New NIKE Commercial "Welcome to the #KobeSystem"

A montage of celebrities sit back and listen to Kobe define his KobeSystem in Nike's newest ad campaign for said shoe....blah blah blah.

Aaron Rodgers State Farm's Discount Double Check TV Ad Commercial Campaign with BJ Raji

Quarterback Aaron Rodgers is back in his State Farm Agent's office and is shocked to find his own teammate, BJ Raji, taking over his touchdown dance...or is it his Discount Double Check move?

State Farm® - State Of Imitation, they stole his move.

Lurpak Lightest Spreadable Advert Be Wonderful and Wise

With the voice of Rutger Hauer Lurpak Butter creates veggiliciously stunning new advert. The commercial inspires us to be wonderful and wise in discovering a new side of our favorite foods with Lurpak.

Ad Agency: Wieden + Kennedy London
Client: Lurpak
Directed by Dougal Wilson

A Moment Of Silence Inc. for Steve Jobs Supports Pancreatic Cancer Research

A Moment of Silence Inc. supports pancreatic cancer by creating the Steve Jobs Moment of Silence. The project is a silent digital audio file downloadable for 99 cents, and the proceeds are donated to a number cancer organizations including: The Pancreatic Cancer Action Network, The Lustgarten Foundation, and The Hirshberg Foundation for Pancreatic Cancer Research.

"The Steve Jobs Moment of Silence is an 8 second silent audio file officially available on iTunes. The 8 seconds symbolise the 8 years Steve Jobs fought pancreatic cancer. This small break in our iTunes library will remind us to never forget the man who brought us the very device The Steve Jobs Moment of Silence will live on".

Advertising Agency: KNARF, New York, USA
Executive Creative Director: Frank Anselmo
Art Directors: Hyui Yong Kim, Bryan Wolff Schoemaker
Writers: Bryan Wolff Schoemaker, Hyui Yong Kim
Designers: Bryan Wolff Schoemaker, Hyui Yong Kim, Frank Anselmo
Client: Moment of Silence Inc.

Century 21 2012 Super Bowl XLVI Ad Teaser

Century 21 is keeping their 2012 Super Bowl ad top secret but they wanted to start a buzz with this teaser.

The CENTURY 21 Super Bowl Commercial Committee won't tell Steve Daingerfield any secrets about the big ad. Not to worry - He's going to pay a visit to some other real estate companies to try his luck finding out about their Super Bowl Commercials

Olivia Munn Peta Billboard Ad

Olivia Munn wears nothing but her birthday suit in a new PETA anti-fur print ads and the giant billboard in LA.

Flying Dog Brewery Brings Us The New "Wildman" Beer

Flying Dog Brewery gets set to launch it's newest beer "Wildeman" with this not so typical beer commercial.

"The way must be tried. Wildeman has arrived. A new beer from Flying Dog Brewery, Wildeman Farmhouse IPA cometh in Maryland, Virginia, and Washington, DC January 30".

Directed by Tim Martin
Music by Sam Epstein

"The Great Journey of Little Bagcharms" by Louis Vuitton

The "New, Now" by Louis Vuitton online magazine comes this web film/ad. The music is awesome, The Do song "Too Insistent".

Iinspired by the iconic Monogram canvas created in 1896, Christian Borstlap has imagined the adventure of this little collectable. A miniature version of a monogram trunk suspended from an air-balloon wanders through an unknown and ancient world in search of its home.

Animation: Christian Borstlap
Director: Manuel Ferrari
Music: The Do – Too Insistent

Sofia Vergara for Diet Pepsi "Dance" Commercial

New TV commercial for Diet Pepsi entitled "Dance" with actress Sofia Vergara, they come back together again with a new ad campaign that continues to demonstrate that "Nothing Refreshes Like a Diet Pepsi.” The new TV commercial will debut on the 69th annual Golden Globes awards show this Sunday, January 15, 2012.
The spot is directed by director McG and choreographed by Mark Ballas, of Dancing with the Stars, set to a flirty and uplifting rendition of the iconic song, "Whatever Lola Wants," by Ruby Stewart, Rod Stewart’s daughter.

AGENCY: TBWA\Chiat\Day, Los Angeles
Chief Creative Officer: Rob Schwartz
Group Creative Director: Brett Craig
Creative Director: Xanthe Hohalek
Art Director: Helena Skonieczny Art
Director: Mindy Benner
Copywriter: Omeed Boghraty
Copywriter: Suzanne Sherwood

Brian and Stewie from Family Guy in Wheat Thins Commercial

New Wheat Thins commercial features Stewie and Brian from "Family Guy" doing exactly what they do best: argue and fighting.
The ad pays homage to Stewie's ongoing difficulties with a certain pronunciation.

Client: Wheat Thins
Title: "WHheat Thins - Family Guy"
Agency: Being, New York
Creative Directors: Lisa Topol and Samira Ansari
Art Directors: Mitchell Ratchik, Jelani Curtis
Copywriters: William Burks Spencer, Christopher Stephens
Executive Producer: David Fisher
Producer: Dwight Clifford
Business Affairs Director: Samantha Norvin
Sr Talent Manager: Brian Enright
Group Account Director: Caroline Winterton
Account Director: Kim Tice
Account Manager: Catherine Sweeny
Project Manager: Tanya Woods

Editorial: Chop Shop
Editor: Daniel de Winter
Production Company: Fox Television Animation
Executive Producers: Seth MacFarlane, Kara Vallow
Producers: Kim Fertman, Shannon Smith
Production Manager: Brent Crowe
Associate Producer: Charles Song
Production Coordinator: Leslie Rider
Director: Brian Iles
Voices: Seth MacFarlane
Editor: Eric Brown
"Hair Pie" written and performed by: Ron Jones
Trademark Licensor: Fox Film Music Corp / Twentieth Century Fox Film Corp

New Old Spice Blown Mind Commercial

Old Spice wants us to watch this new super-powerful explosion-scented commercial entitled "Blown Mind", the ad features Terry Crew and introduces Old Spice' newest scent "Danger Zone".
Stay tuned for four new co-branded ads from the Old Spice "Smell is power" campaign, where Crew takes over ads that start out as spots for Bounce and Charmin, should be fun.

Ad Agency: Wieden + Kennedy
Directed by Tim & Eric from the Awesome Show
Danger Zone

Dr Pepper Always One of a Kind Commercial "Gotta Be Me"

New ad for Dr. Pepper, “Always One of a Kind.”

Ad Agency: Deutsch, LA

Search, plus Your World from Google

Google introduces us to "Search, Plus Your World" with a new web promo. Transforming Google into a search engine that understands not only content, but also people and relationships. They began this transformation with Social Search, and now Google search is taking another big step in this direction by introducing three new features: Personal results, profiles in search, and people and pages.
I like the music, "We Are Young" by Vassy featuring Tim Myers.

From the official Google Blog: Official Google Blog: Search, plus Your World

Great New McDonalds Ad "The LumberJack vs. The Farmer"

Here's a great new commercial for McDonald's (France)all set to classic song "Eye Of The Tiger", a lumberjack and farmer show us their brute strength just as they earn themselves a McTimber and a McFarmer.

Client: McDonalds, France
Ad Agency: TBWA Paris
Director: Trevor Cornish
DP: David Lanzenberg
CD: Jean Francois Goize
CW: Jean Marie Gateau
Producer: Virginie Chalard

Production Company: Spyfilms / Smile Unlimited
Executive Producer: Luc Frappier (Spy) / Jean Jaques Grimblat (Smile Unlimited)
Producer: Mark Fetterman / Marie Bordaz (Smile Unlimited)

"Jack in the Box: University of Farmers" New Farmers Insurance Commercial

New spot for Farmers Insurance entitled "Jack In The Box, The University of Farmers" starring J.K. Simmons as Professor Nathaniel Burke, who teaches America's smartest insurance agents how to help their customers avoid costly surprises.

Agency: RPA
ECD: Joe Baratelli
GCD: Pat Mendelson
CDs: Tom Hamling, Laura Hauseman
ACD/CW: Damian Fratecelli
Senior AD: Katie Carlile
EVP, Executive Producer, Content: Gary Paticoff
Senior Producer: Selena Pizarro
Assistant Producer: Whitney Young

Production Co: über content
Director: Fred Savage
DP: Chris Soos
Executive Producer: Preston Lee
Line Producer: Cory Berg
Production Designer: Andy Reznik

Editorial Company: Spot Welders
Editor: Haines Hall
Assistant Editor: Paul Sabater
Post Producer: Patrick McElroy

Telecine: Company 3, Santa Monica, CA
Artist: Stefan Sonnenfeld
EP: Rhubie Jovanov

Visual Effects Company: Public VFX
Lead Flame Artist: James Allen
VFX Producer: Marlo Kinsey/Kim Nagel
VFX CD: Tony Smoller
Title Design: Laundry! TV
Audio Post Company: Lime Studios
Audio Post Mixer: Loren Sibler
Music Company: Elias Arts, LA
Composer/Arranger: Jonathan Elias
Executive Producer: Ann Haugen
Creative Director: Dave Gold
Music: Ramblin Man

"The Sea Is Calling" Royal Caribbean Cruises New Web Ad Campaign

The sea has called for billions of years. But for the first time, she's calling on a Shellphone and this makes for a great new web ad/commercial campaign for Royal Caribbean Cruises.

Client: Royal Caribbean
Spot Title: The Sea is Calling
Ad Agency: JWT
ECD: Richie Glickman
Copywriter(s): Larry Silberfein, Paul Fix
Art Director(s): Georgina Hofmann, Carlos Fernandez
EP: Kristen Barnard
Producer: Shane Smith
Prod Co: East Pleasant
Director: Xander™
DP: Damien Drake
EP: Sarah Roebuck
Producer: James Blom
Editorial Co: Pleasant Post
Editor: Will Znidaric
EP: Sarah Roebuck
Producer: Natalie Rose
Post/Effects Co: Artjail
Lead Flame Artist: Steve Mottershead
Flame Artist: Graham Holly
EP: Leslie McCartney
Telecine Co: Pleasant Post
Colorist: Tristan Kneschke
EP: Sarah Roebuck
Producer: Natalie Rose
Music Co: Pulse
Composer(s): Dan Kuby ASCAP, Saunder Jurriaans SESAC, Danny Bensi ASCAP
Publisher: Kuby Tunes ASCAP
EP: Dan Kuby
Producer: Dan Burt
Sound Design/Audio Post Co: JWTwo
Sound Designer/Mixer: Andy Green
Producer: Greg Tiefenbrun
Shoot Location: New York City, NY; Austin, TX; Portland, ME; Chicago, IL

New TV Ads for DIRECTV "Get Rid of Cable"

The new commercial for DirectTV tells us what happens when we make bad decisions with cable TV, the comical ad shows us just how that decision might lead you to a grandson and a dog collar.....

The DIRECTV "Don't Have a Grandson with a Dog Collar" ad above and "Don't Wake Up in a Roadside Ditch" commercial below.

Advertiser: DIRECTV
Spot Title: Stray Animals, Roadside Ditch, Dog Collar
Ad Agency: Grey NY
President/CCO: Tor Myhren
Executive Creative Director: Dan Kelleher
Associate Creative Director: Doug Fallon
Associate Creative Director: Steven Fogel
Agency Executive Producer: Andrew Chinich
Agency Associate Producer: Lindsay Myers
Production Company (location): MJZ LA
Director: Tom Kuntz

Maxwell the Pig Returns in the Zip-line Piggy New GEICO Commercial

The newest commercial for Geico brings back Maxwell the pig, first he went "Whee" all the way home in the Ask the Geico Question Guy ad campaign to "Whee weeeeeeee weeeeeeeeee" all the way down the Zip Line.

If you can't make what the pig is saying it's "pure....adreniline,"

Ad Agency: The Martin Agency
Chief creative officer: John Norman
Creative director: Steve Bassett
Associate creative director/copywriter: Dave Gibson
Agency producer: Alex Scheer-Payne.
Director: Brian Lee Hughes via Skunk
Director of photography: Paul Cameron
Executive producers: Matt Factor and Shelly Townsend
Line producer: Scott Craig
Editor: Tom Scherma at Cosmo Street
Post production/VFX: Click 3X
Colorist: Tim Masick at Company 3.

The Oscars® "Off the Grid" Official TV Trailer

The official TV commercial trailer of the 84th Academy Awards® set to air live on ABC Sunday February 26.

Priceless Toddler - Who's Your Favourite?

A proud father interrogates his daughter to determine who her favorite parent is, mum or dad. It's a no-holds-barred contest of cunning and smarts... and one of them is clearly outmatched.

Totally unrelated to advertising, but just too cute not share with the world. Ah, just wait...Dad (Mike Tippet) is from Pow! Sound in Newcastle, Australia.

New Brisk Ad Star Wars Yoda vs. Darth Maul

Brisk Iced Tea, their newest ad campaign Star Wars Yoda vs. Darth Maul with a tie into the Star Wars: Episode I The Phantom Menace.

Ad Agency: Mekanism
Client: Brisk

It's Not Crazy, It's Sports newest ESPN Commercial Shake On It

The newest commercial for the ESPN It's Not Crazy, It's Sports campaign, Shake On It.

LG Kompressor Plus Ad and the Super Model Photo Shoot Trick

This new spot for LG's line of vacuum cleaners, specifically the LG Kompressor Plus, shows us a interesting photo shoot trick using a supermodel in a lil red bikini.

I'm sure this one wont go over to well with everyone. Just imagine the possibilities if a vacuum really could this.

Yvonne Strahovski in SkinSuit for Sobe Life Water

Yvonne Strahovski is the new face and skin of the new Coconut Sobe Life Water, the swimsuit model will appear in the 2012 Sports Illustrated Edition in nothing more than her skin art and a bottle of Sobe Lifewater.
A few behind the scenes photo's from the photo shoot below. Photography is by Raphael Mazzucco, ad agency is Motive, the campaign will also include TV, print and digital.

Discovered via The Denver Egotist.

Doritos Crash The Super Bowl Announces Finalist for Super Bowl XLVI Ad Contest

Doritos announces the five finalists in the Doritos' 2012 "Crash the Super Bowl" ad contest. All 5 ads below and in no particular order.

Sling Baby, by Kevin Willson

Mans Best Friend, by Jonathan Friedman

Dog Park, by Tyler Dixon

Hot Wild Girls, by Brad Scott.

My personal favorite of the bunch is "Bird of Prey", come on who doesn't like a human bird man.

Bird of Prey, by Joby Harris

New Crystal Light Commercial -Two Ladies The Beach and One Hot Guy

Great new TV ad for Crystal Light features an interesting story line, one us ladies will find amusing. Two over worked ladies from Chicago on a red eye flight, bikini season is the topic of conversation, the plane crashes on the beach, wait for it...enter the hot guy on the beach who needs help getting water. Love it!

The guy on the beach is Charles Divins who just happens to be from the Passions soap opera, the blonde is played by actress Zibby Allen.

Ad Agency: McgarryBowen

NBA "Live Forever" Commercial from TNT

The NBA "Live Forever" TNT commercial that first aired on Christmas Day is driving basketball fans crazy with excitement. A really heart felt spot that tugs on every fans emotions all set the beautiful music of Drew Holcomb & The Neighbors and their song "Live Forever."

Lyrics to the NBA Live Forever ad:
Take Courage, when the road is long
Don't ever forget that
You are never alone
Some people say faith is a childish game
Play on, children, like it's Christmas day
I want you to live forever
Underneath the sky so blue
I want you to live forever
Underneath the sky so blue
Oh yeah, I want you to live forever
Underneath the sky so blue
Oh, I want you to live forever
Underneath the sky so blue...

Bridgestone Releases 2012 Super Bowl XLVI Teaser Ads

Bridgestone is among one of the first 2012 Super Bowl XLVI advertisers to start building up the hype to the Super Bowl ad game with a teaser campaign. "Performance Balls and Puck" commercials, launched during the Bridgestone Winter Classic hockey game on NBC. Sports commentators Mike Milbury, Barry Melrose, Dick Vitale and Michelle Beadle compete to be the first to the scoop in the "Time to Perform" press conference.

The engineers at Bridgestone are about to make a very important announcement: they're going to take their vast knowledge of performance on the road and bring it to the playing fields of the world; a bold move that promises to revolutionize sports as we know it.

Follow the biggest sports reporters as they try to break the story of how Bridgestone is going to attempt to revolutionize the world of sports by bringing their tire technologies to each sport. Stay tuned at facebook.com/BridgestoneTires leading up to Super Bowl XLVI. The spot features: Michelle Beadle, Dick Vitale, Barry Melrose, Mike Milbury and Kenny Smith.

Sports legend Dick Vitale is tracking the Bridgestone story but a rising star in Michelle Beadle thinks she will get the scoop first. Follow the story at facebook.com/BridgestoneTires to learn more about Bridgestone taking their innovative tire technologies into the world of sports.

The latest announcement left the world's leading sports announcers speechless and tweet-less.

"Do It Our Way (Play)" by Alesha Dixon for Weight Watchers Advert

The new ad for Weight Watchers not only features the song "Do It Our Way (Play)" by Alesha Dixon, but it stars over 180 real life weight-watchers members in the advert created by Saatchi & Saatchi. The song was written by Strictly Come Dancing judge Alesha Dixon specifically for the campaign, with lyrics based on the experiences of the women who star in it. The TV ad is over 3 minutes long and it is also one of the longest ever to run on British TV.

Agency: Saatchi & Saatchi
Client: Weightwatchers
Executive Creative Director: Kate Stanners
Creative: Rick Dodds
Creative: Steve Howell
Agency Producer: Rebecca Williams
Directors: Si & Ad
Producer: Lucy Gossage
Director of Photography: Marcus Zyskind
Art Director: Cat Meredydd
Editing: Sam Rice Edwards

AXE Anarchy is Coming

Apparently anarchy is coming to Axe, the newest ad campaign for AXE. They have also introduced a Graphic Novel that is going to be written by you! Check it out for yourself here.

"Passionate Fans" Honda Commercial with NHL stars Corey Perry and Nicklas Lidström

Honda continues its sponsorship of the National Hockey League(NHL®) with a new spot featuring Anaheim Ducks' Corey Perry and Detroit Red Wings' Nicklas Lidström, which pays homage to a few of the league's oldest fan traditions. Developed by Honda's longstanding agency of record, RPA, the new 30-second spot, "Passionate Fans," first aired during the 2012 Bridgestone NHL Winter Classic.

"This new spot gives Honda the opportunity to showcase its commitment to the sport. 'Passionate Fans' celebrates favorite customs and the passion of the league's devotees," said Tom Peyton, Honda brand manager, American Honda Motor Co., Inc.

The spot features Perry, the current league MVP, and 12-time All-Star Lidström walking from an arena after a late-night NHL game. As the pair prepares to depart in their Honda Pilot, a hat falls on the windshield, mirroring hard-core hockey fans' habit of tossing their hats toward the ice when an NHL player pulls off a hat trick, scoring three goals in a single game. As the stars exchange confused glances, wondering if the other had scored a hat trick recently, hats rain from the sky. As an octopus plops on the dashboard-a bow to Detroit Red Wings' fans habit of tossing these critters on the ice-a narrator says, "They've got passionate fans. We've got passionate fans."

"You don't typically find casual hockey fans-they are diehards by nature. Honda fans are also an enthusiastic bunch, so the two are a natural fit. This campaign ties the passion and tradition of the NHL directly to Honda," said Pat Mendelson, group creative director at RPA.

"Passionate Fans" will run on NBC and Versus and during sports programming. Print will appear in "USA Today" and online units will run online on NHL.com and NHL team sites.

Spot: "Passionate Fans" (first air: 1/1/2012)
Agency: RPA
ECD: Joe Baratelli
GCD: Pat Mendelson
GCD: Jason Sperling
AD: Can Kadioglu
Jr. CW: Charles Patterson
Agency Executive Producer: Gary Paticoff
Agency Producer: Joshua Herbstman

Production Co: Alive&Well
Director: Alex Feil
DP: Christopher Sargent
Executive Producer: Phillip Detchmendy
Line Producer: Lawrence Lewis

Editorial Company: Spot Welders
Editor: Lucas Spaulding
Assistant Editor: Sophie Kornberg
Executive Producer: David Glean
Post Producer: Patrick McElroy

Telecine Company: CO3
Telecine Artist: Stefan Sonnenfeld
Telecine Executive Producer: Denise Brown
Visual Effects Company: Public
Lead Flame Artist: Max Harris
Visual Effects Producer: Stacy Aungst
Visual Effects Executive Producer: Kim Nagel
Title Design: Royale
Executive Producer: Danielle Hazan
Audio Post Company: Juice West
Audio Post Mixer: Bob Gremore
Sound Design Company: SOUTH
Executive Producer: Dan Pritkin
Celebrity Talent: Nicklas Lidström of the Detroit Red Wings, Corey Perry of the Anaheim Ducks

Early Preview 2012 Chevrolet "Route 66" Super Bowl XLVI Commercials

A sneak peak at the 2012 Chevrolet "Route 66" Super Bowl XLVI Commercial competition with two ads, "Spy Thriller" video above and "My First Memory" below.

Chevrolet Goes Global to Find Best Filmmakers from 32 Countries to Create Ads
Theme of "Chevrolet Route 66" Ads to Capture the "Spirit of Road Trips...."
Fans Invited to View, Rate and Share their Favorite 30-Second Spot to Inspire Chevrolet Judges' Selection at ChevroletRoute66.MSN.com

One grand prize winner will be selected by Chevrolet from 197 entries from film makers across the globe.

In London, MOFILM editors worked diligently to preview every submission, ensuring that each spot adhered to Chevrolet's values and depicted the brand's message of "helping them along life's road..."

SOT Full: Chris Perry / Vice President, Global Chevrolet Marketing and Strategy

Among the submissions for the "Route 66" competition include:
● "Happy Grad"
● "Larry!"
● "Make Sure She's Okay"
● "Spy Thriller"
● "My First Memory"

Britney Video Awards 2012 Promo Video

For all the Britney Spears fans still around, did you know there is a little award show that celebrates individuals who create Britney videos? Too late to submit your video to the 2012 BVA's but you can still vote here: britneyvideoawards2012. Categories range from best editing, best promo etc. to best remix, color, and even a best lip synched video category. Personally I just liked the promo video above.

From their YouTube channel......
"Britney Video Awards" is an internet voting award show, and its ALL ABOUT BRITNEY!
For all fans of Britney Spears and a lot of YouTube users that are making some really amazing videos.And this is a way they get awarded for their amazing videos!

This is the 2nd annual BVAs show.And there will be a lot more in the upcoming years.Last year was a great success and I'm very thankful for everyone who worked with me on the last ones and there was about 100+ nominations,2200+ votes,and 10000 views on all the vids which is absolutely amazing!!!

The show is based on internet voting.Theres about 30 categories,and nominations for each category.
First you submit your videos(YOU SUBMIT VIDEOS BY FILLING OUT THE FORM,Theres a desc of the full process below this text) later the submissions are viewed by a jury consistent of 5 judges that choose nominations for every one of the categories.Nominations are announced in a video uploaded on New Years Eve.

The submitting starts December 2nd and ends December 25th.Until then you can submit your videos for each category(or someone elses video).When voting ends,the winners will be announced a week later and awarded for their work(15 subscribers and regocnition .If you win it would be a great promo for you channel and your videos!

The winners will be announced in a show(just like VMAs but much smaller,and not so popular) !

Tropicana Trop50 welcomes 2012 with New Year's TV commercial

On January 2, Emmy nominated Trop50 spokesperson, Jane Krakowski, returns to Canadian television in a cheeky New Year's themed television commercial for the brand. Inspired by her 30 Rock character, Jenna Maroney, the 30-second spot features Jane -- as her sassy alter ego -- with her girlfriends dishing about life and welcoming the New Year while enjoying Trop50.

via: PraxisPR1
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