Regis Philbin makes a cameo in one Pepsi Max's 2012 Super Bowl ads...
In the check-out line, the Coke Zero driver is hoping to quickly pay for a delicious Pepsi MAX without anybody noticing. Unfortunately for him, the transaction doesn't go as planned.
Below, a teaser and behind the scenes of the Pepsi Super Bowl commercial starring Elton John and Melanie Amaro in the "Kings Court" ad.
Ad Agency: TBWA\Chiat\Day