The new BMW Efficient Dynamics commercial titled "Free Diver". Nice commercial and the free diver actually does a great job of getting BMW's Efficient Dynamics message across in the ad. Great ad, I really like it.
BMW tag lines for these 2 commercials: "Less Fuel, More Performance" and "Less Emissions, More Driving Power".
Agency: Ireland Davenport Johannesburg
Editor: Kobus Loots
DoP: Rob Malpage and Didier Noirot
Executive Creative Director: Phillip Ireland and John Davenport
Creative Director: Phillip Ireland and John Davenport
Art Director: Gina King
Copywriter: John Davenport
Agency Producer: Chantel Kriel
Director: Greg Gray
Production Company: Velocity Films
