Wendy's Ad 'Fluffy Bun' Asks the Now Famous Question "Where's the Beef".
The now famous catch phrase "Where's the Beef" was first uttered from an unlikely pop culture icon back in 1984. Wendy's classic ad's premise was a simple one, it featured 3 old lady's ordering and examining a fictional competitor's hamburger which resulted in actress Clara Peller to angrily exclaim the now legendary line. The phrase was then used in television shows, songs, and even a US Presidential Campaign and will go down in history as one of the most memorable slogans in advertising history.
Credits: Advertising Agency: Dancer Fitzgerald Sample Director: Joe Sedelmaier