FirstBank will urge all Super Bowl viewers to take a washroom break during the game in their 2012 Super Bowl commercial contribution.
“At FirstBank, customer service is our priority. So if you’re a FirstBank customer worried about missing one of the exciting commercials, or the game time, now would be a great time to go to the bathroom.” (Long pause.) “Seriously.” (Long pause once again.) Three seconds from the commercial’s end, a supered tag adds that FirstBank has “better customer service.”
Credits: Advertising Agency: TDA_Boulder, Boulder, USA