Make Your Own Story with Lego Star Wars Print Ads

Here's a cool new print ad campaign from Lego featuring Star Wars figures in situations you have never seen before.  The Brazilian print ad campaign series that includes the titles "BBQ', 'Head', 'Bone', 'Flowers' and 'Graffiti' were created by advertising students in Brazil, who were given one simple direction - make your own story.  The results are great examples of how using simple and stark vignettes can really sell a story. Of course what makes these print ads also work is the inherent back story that these iconic Star War characters bring.

Credits:
Advertising School: Escola Cuca, São Paulo, Brazil
Art Directors: Diego Mourão, Gustavo Dorietto
Copywriter: Lucas Mohallem