The old adage "sex sells" has raised its controversial head recently in a series of TV commercials that offer the promise of sex (or sexual experience) if you buy the sponsor's product.
Take Paris Hilton, a socialite-turned-actress, whose current 30- second appearance in a Carl's Jr. "That's Hot" Spicy BBQ burger campaign is turning heads. Scantily clad in a sexy and revealing swimsuit., Paris seductively washes a black Bentley automobile with wild, soapy abandon.
In between sudsing the car and herself, Paris pulls out a hefty Carl's Jr. hamburger which she sensuously devours on camera for an intended target audience of adolescent male (and assorted lesbian) consumers.
“This commercial is basically soft-core porn,” said Melissa Caldwell, research director for the Parents Television Council. “It’s inappropriate for television.”
Hilton's ad is similar to a 30-second Monday Night Football TV commercial for Sirius Satellite Radio starring Pamela Anderson who wore a wet tank-top as she scrubbed down a young man's car with her curvaceous body (and polished the chrome with her bottom).