The Making of A Great Commercial "Sony Bravia"

I enjoy the behind the scenes almost as much as viewing the finished commercials that we see on TV. This a fantastic clip of a behind the scenes look at the making of one of the greatest commercials ever made - The Sony Bravia Advert.

"When you're introducing the next generation of television, you want to make an impact - but that doesn't mean you have to be predictable. To announce the arrival of the new BRAVIA LCD and SXRD range, we want to get across a simple message - that the colour you'll see on these screens will be 'like no other."...Quote from Sony

Our latest TV ad - featuring massive paint explosions - took 10 days and 250 people to film. Huge quantities of paint were needed to accomplish this, which had to be delivered in 1 tonne trucks and mixed on-site by 20 people.

The effect was stunning, but afterwards a major clean-up operation was required to clear away all that paint!

The cleaning took 5 days and 60 people. Thankfully, the use of a special water-based paint made it easy to scrape-up once the water had evaporated.

Keeping everyone safe was also an important factor. A special kind of non-toxic paint was used that is safe enough to drink (it contains the same thickeners that are sometimes used in soups). It was also completely harmless to the skin.

The Director: Jonathan Glazer - The new BRAVIA TV commercial will be directed by award-winning director Jonathan Glazer, who is responsible for a dazzling array of original work in the fields of commercial, music video and film production.His credits include videos for bands such as Jamiroquai, Massive Attack and Radiohead, some of the most memorable ads for Guinness and Stella Artois, and the feature films Birth and Sexy Beast.

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