Got Milk? Oh my sex sells even with milk ads

Ontario Milk Marketing Board advertisement promoting human consumption of cow's milk.
"Milk Gives" What in the world are they thinking in Ontario with this ad. Not even milk is safe from the sex sells attitude. I have to be honest a woman is this milk bath thing good for my skin?Elizabeth Hurley and milk....I don't get it, are they trying to get men turned on to milk?
No offence, but when I first looked at this ad and saw the white stuff around her lips I wasn't thinking milk, sorry Elizabeth.
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