#1..Super Bowl of Love, Late Show with David Letterman
Long-estranged Dave and Oprah cuddle in front of the tube cheering their teams. "We both win because we're in love," he says. TD Late Show!
#2..Impossible Is Nothing, Adidas
Athletes like David Beckham discuss overcoming adversity and draw defining moments. Classy.
A hydrated Derek Jeter and Harvey Keitel on the virtues of stealing.
A little girl is hit with a barrage of ads promising to make a woman "younger, smaller, tighter" as Dove lathers up a new vision of beauty.
A guy describes how he used his iPhone to avoid a social blunder. The supergadget sells itself.
#6..Tina Fey, American Express
This gal's workday is crazier than yours. If the card works for her ...
A plot, characters and cool animation: commercial or Pixar film?
#8..Most Interesting Man in the World, Dos Equis
At last, a beer-ad hero for people beyond the keg-stand stage of life.
#9..Live the Flavor, Doritos
Made by a consumer, it's appealingly homespun and, yes, cheesy.
#10..Rollin' VIP, Nationwide
Kevin Federline works in fast food--and reinvents his image.