The music video is just one part of Mother's new campaign for the kids, which later this year will debut the upcoming Sour Patch Kids video game, "World Gone Sour." Created for multiple consoles, players shrink down to candy size and battle the deranged candy kids who wreak all sorts of havoc like Gizmo on water.
Credits:
Agency: Mother New York
Client: Sour Patch Kids
Creative: Allon Tatarka
Creative: April Mathis
Creative: Blaise Cepis
Creative: Jordan Chouteau
Creative: Paul Malmstrom
Strategist: Shobha Sairam
Strategist: Krystal Plomatos
Mother: Imogen Bailey
Agency Producer: Emma Starzacher
Production Company: Hungryman
Executive Producer: Kevin Byrne
Producer: Brian Quinlan
Director: Taika Waititi
Editor: Lawrence Young
Post Production Company: Framestore
CG: Framestore
Music: "The Lost Kids" - Universal Music Publishing & Island Def Jam
