Here is a selection of the John White advertising campaign for 2008, these adverts will appear in Trade magazines including the fashion weekly magazine "Drapers" and Consumer magazines including the bestselling quality men's magazine "GQ".
Personally, in North America we can't handle ads like this but in Europe this is nothing to edgy at all. In case you did not notice, John White is in the shoe business out of Milan, Italy. Did you even notice the shoes?