IKEA Recipes Print Ads in Typical German Percision Style

Ikea and ad agency DDB Germany create the Ikea Recipes collection of print ads. Three favorite recipes are used to promote Ikea kitchen ware. These are just brilliant thumbs up to the creatives behind these, credits below.Each of the ads includes print of a recipe and of course the Ikea products used to create the meals. My favorite of the three is Tiramisu:
1. Pour two packs of cream into a BLANDA BLANK bowl and whip them using a KONCIS balloon whisk. Add the same amount of mascarpone, mix up and put aside.
2. Thoroughly mix two full TRIVSEL kettles of espresso with half that amount of coffee liqueur into a FLÄCKIG jug using a FÖRNUFT tablespoon.
3. Dip both sides of the sponge fingers in the coffee mix. Layer into a MIXTUR serving dish, then spread half of the cream with SKRAPA rubber spatula.
4. Repeat creating a second layer. Add remainder of cream. Top off with cocoa powder using an IDEALISK flour sifter. Put in fridge for at least one hour. Serve, using a GRUNKA spoon of the 4-piece kitchen utensil set.

Advertising Agency: DDB Germany, Düsseldorf, Germany
Creative Directors: Alexander Reiss, Oliver Kapusta
Art Directors: Michael Kittel, Markus Rittenbruch,
Copywriters: Jan Propach, Edgar Flau
Photographer: Jost Hiller
Published: June 2009
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