Two light beams are attracted to the Ford Focus. As the vehicle drives through the city streets, the light beams playfully interact with it and transform into light graffiti figures of Marilyn Monroe, Paparazzi and hitchhikers who try to attract the attention of the Focus. Shot in Portugal, the film uses the theme of how we all like to attract a little attention and continues the story of Ford kinetic Design. Agency: Ogilvy Director: Vaughan Arnell Production Company: Serious Pictures (UK) & Ready to Shoot (Lisbon) Post Production: Drew Downes @ MPC Editor: Leo King @ Cut and Run Composer: Morgan Van Dam Title of song in TV spot: Halfway Home