New Ebay Ads "When It's On Your Mind"

The campaign is fully integrated, blending new and traditional channels including TV, outdoor display and social media. Outdoor displays ads will be seen in New York, Chicago, San Francisco and Los Angeles starting October 17. Street-level outdoor executions of the ad campaign will use custom Quick Response (QR) codes that can be accessed using eBay’s RedLaser mobile scanning technology. This will allow consumers to shop for products on the spot, whether in a train station or outside a pedestrian shopping area. QR codes will lead to custom eBay landing pages featuring great shopping finds for all shopping enthusiasts.
Online ads will consist of takeovers on YouTube and Yahoo, banner placements will be on Mashable, eHow, The New York Times, SF Gate, InStyle and Pandora.
Credits:
Ad Agency: Venables Bell & Partners, San Francisco.
via: The Inspiration Room